While many product managers focus on gaining new customers as fast as possible, it doesn’t do much for overall business growth if they leave as quickly as they arrived.

Instrumentation is the process of defining data events and setting up tools to collect and process these events.

Activation is a critical part of every product experience. Higher activation leads to higher retention and more engaged users, ultimately leading to better business outcomes.

Conversion rate optimization is the process of improving the performance of a website, landing page, or app by increasing visitor action.

In this article, you will learn what quantitative analysis is, the different types of analysis tools, and how to implement them.

Creating accurate P&L statements helps you understand whether your expenses are worth their cost. Otherwise, you won’t know what’s causing the failure or success of your business.

There are countless tools that product managers can use to streamline a wide range of tasks, such as roadmapping, wireframing, user research, and competitive analysis.

Behavioral analytics are a powerful way to identify and build creative solutions, make informed decisions, and optimize your user experience.

Discover the art of generating user insights with qualitative analysis. Learn the process, techniques, and how to combine with quantitative analysis.

In this article you will learn what odds ratio analysis is, how to calculate it, and strategies for testing the strength of your findings.

DAU is the total number of unique users who visit or interact with a platform daily. Examples of interactions could be a user clicking a tab, clicking to watch a video, commenting, etc.

Discover how to unlock powerful insights and make better product decisions by conducting a correlation analysis. Advanced math skills not required!