•Phil started his career as an Air Force Officer and learned a lot about the importance of transparency, trust, empathy, and teamwork. Since then, he's done his best to model those values in his career. He's a volunteer paleontologist at the Smithsonian, enjoys reading and live music, and is a theatre, film, cycling, hiking, and swimming enthusiast.
The four components (quadrants) of an Ansoff matrix serve to help with making trade-off decisions: market penetration, market development, product development, and product/market diversification.