Salma A S A PM by passion. Passionate about creating products that make people's lives easier. With both PM and marketing experience, I bring a unique perspective to my role. I love collaborating with cross-functional teams and am constantly seeking feedback from customers to better meet their needs.

Stories by Salma A S

What Is Time To Value Guide and How To Calculate

What is time to value? Guide and how to calculate

Product Management

Time to value (TTV) measures how quickly your customers expect to benefit from the value your product provides.

Salma A S
Jun 28, 2023 ⋅ 6 min read
Drawbacks Of Using AI Tools

Drawbacks of using AI tools in product management

Product Management

Nowadays, AI is incredibly efficient — so much so that members of product management teams might believe they can wholly depend on it for their work.

Salma A S
Jun 26, 2023 ⋅ 5 min read
An Honest Guide To Making Mistakes As A Product Manager

An honest guide to making mistakes as a product manager

Product Management

Product managers are frequently expected to create flawless, seamless products, but it’s crucial to remember that PMs are humans too.

Salma A S
May 31, 2023 ⋅ 7 min read
Democratic Leadership Style: Definition, Examples, Pros And Cons

Democratic leadership style: Definition, examples, pros and cons

Product Management

Building a successful product requires an exceptional leader as well as an empowered and engaged team. It takes more than great ideas to keep your product on the right track.

Salma A S
May 22, 2023 ⋅ 7 min read
What Is Conversion Rate Optimization (CRO)?

What is conversion rate optimization (CRO)?

Product Management

Conversion rate optimization is the process of improving the performance of a website, landing page, or app by increasing visitor action.

Salma A S
May 18, 2023 ⋅ 10 min read