David Pereira Product Leader with 15+ years of experience. Partner at Value Rebels and interim CPO at omoqo. Almost every product team is trapped somehow; untrapping them is what drives me.

Stories by David Pereira

Implementing pilot projects: Purpose, process, and best practices

Product Management

Instead of making an entire upfront investment, the pilot project aims to test something on a reduced scale to assess whether it works.

David Pereira
May 8, 2024 ⋅ 4 min read
Embracing Product-Led Growth- Principles, Strategies, And Metrics

Embracing product-led growth: Principles, strategies, and metrics

Product Management

The core of PLG relies on reducing time to value and relentlessly improving the user experience by creating multiple a-ha moments.

David Pereira
Apr 18, 2024 ⋅ 5 min read

Conducting a workshop for creating effective user stories

Product Management

A user story workshop is where the whole product team and relevant stakeholders get together to build a shared understanding.

David Pereira
Apr 12, 2024 ⋅ 4 min read
What Makes A Happy Customer

What makes a happy customer? Overview and strategies

Product Management

Happy customers return value to the business and enable growth. Unhappy customers go to your competitors and bring their friends with them.

David Pereira
Feb 22, 2024 ⋅ 5 min read
A Guide To Dogfooding

A guide to dogfooding

Product Management

Dogfooding refers to a situation where a product team uses their own product or service before releasing it to the market as a test case.

David Pereira
Feb 6, 2024 ⋅ 3 min read
A Guide To Smoke Testing

A guide to smoke testing

Product Management

Smoke testing is a simple process to ensure the core part of your solution works smoothly when you add new ones.

David Pereira
Feb 1, 2024 ⋅ 3 min read
How To Craft An Engaging Elevator Pitch

How to craft an engaging elevator pitch

Product Management

An elevator pitch is a technique to help you introduce yourself and get the person interested in knowing more.

David Pereira
Jan 25, 2024 ⋅ 3 min read
Unlocking The Power Of Intrinsic Motivation

Unlocking the power of intrinsic motivation

Product Management

When someone does something because they relate to it or because it matters to them that’s an intrinsic motivation.

David Pereira
Jan 22, 2024 ⋅ 4 min read
Meeting Agenda Template And Guide

Meeting agenda template and guide

Product Management

There’s a good chance that you spend more than twenty hours a week on meetings. There’s also a high chance that you dislike attending them.

David Pereira
Jan 19, 2024 ⋅ 3 min read
Navigating The Stages Of The Product Lifecycle

Navigating the stages of the product lifecycle

Product Management

Understanding your product stage is fundamental to crafting your strategy, organizing your team, and setting goals.

David Pereira
Jan 16, 2024 ⋅ 4 min read
Understanding Different Leadership Styles In The Workplace

Understanding different leadership styles in the workplace

Product Management

Leadership styles are difficult to master and need to be flexible so that they can accommodate the needs of particular team members.

David Pereira
Jan 9, 2024 ⋅ 5 min read
Revenue Vs. Profit: What's The Difference And Why Does It Matter?

Revenue vs. profit: What’s the difference and why does it matter?

Product Management

Revenue relates to the overall income the company manages to create, while profit refers to what’s left over after covering all costs.

David Pereira
Dec 29, 2023 ⋅ 3 min read