David Pereira David Pereira is a product leader with 15+ years of experience. He's sharpened his skills by leading diverse teams, from startups to giant corporations. Since 2020, he has openly shared his mistakes, failures, and insights on agile product management, reaching over 10 million readers worldwide. His thought-provoking courses had 15K+ satisfied students across 100+ countries. Let his unique expertise inspire your journey.

Stories by David Pereira

How Can PMs Benefit From Generative AI

How can PMs benefit from generative AI

Product Management

AI amplifies your potential when you use it as a co-pilot. However, don’t forget you’re the driver, not the passenger.

David Pereira
Aug 28, 2024 ⋅ 4 min read
The Product Discovery Process

Product discovery checklist: Aligning products with users

Product Management

Use this product discovery checklist within your product team to ensure your products align with your users.

David Pereira
Aug 27, 2024 ⋅ 5 min read
A Guide To Refactoring

A guide to refactoring

Product Management

Code rarely starts perfect, so it needs to evolve according to the value it creates for your customers and business.

David Pereira
Aug 21, 2024 ⋅ 4 min read
Product Discovery Vs Delivery

Product discovery vs. delivery: How to uncover what your users need

Product Management

Delivering solutions is easy; creating valuable solutions is hard. Product discovery means uncovering what creates value, whereas product delivery is about producing what creates value.

David Pereira
Jul 24, 2024 ⋅ 8 min read

Implementing pilot projects: Purpose, process, and best practices

Product Management

Instead of making an entire upfront investment, the pilot project aims to test something on a reduced scale to assess whether it works.

David Pereira
May 8, 2024 ⋅ 4 min read
Embracing Product-Led Growth- Principles, Strategies, And Metrics

Embracing product-led growth: Principles, strategies, and metrics

Product Management

The core of PLG relies on reducing time to value and relentlessly improving the user experience by creating multiple a-ha moments.

David Pereira
Apr 18, 2024 ⋅ 5 min read

Conducting a workshop for creating effective user stories

Product Management

A user story workshop is where the whole product team and relevant stakeholders get together to build a shared understanding.

David Pereira
Apr 12, 2024 ⋅ 4 min read
What Makes A Happy Customer

What makes a happy customer? Overview and strategies

Product Management

Happy customers return value to the business and enable growth. Unhappy customers go to your competitors and bring their friends with them.

David Pereira
Feb 22, 2024 ⋅ 5 min read
A Guide To Dogfooding

A guide to dogfooding

Product Management

Dogfooding refers to a situation where a product team uses their own product or service before releasing it to the market as a test case.

David Pereira
Feb 6, 2024 ⋅ 3 min read
A Guide To Smoke Testing

A guide to smoke testing

Product Management

Smoke testing is a simple process to ensure the core part of your solution works smoothly when you add new ones.

David Pereira
Feb 1, 2024 ⋅ 3 min read
How To Craft An Engaging Elevator Pitch

How to craft an engaging elevator pitch

Product Management

An elevator pitch is a technique to help you introduce yourself and get the person interested in knowing more.

David Pereira
Jan 25, 2024 ⋅ 3 min read
Unlocking The Power Of Intrinsic Motivation

Unlocking the power of intrinsic motivation

Product Management

When someone does something because they relate to it or because it matters to them that’s an intrinsic motivation.

David Pereira
Jan 22, 2024 ⋅ 4 min read