Surbhi Sooni

  https://surbhibsooni.medium.com/ A passionate product leader and strategist.

     



13 Stories by Surbhi Sooni

Customer analytics: Using data to improve the customer experience

Customer analytics refers to the process of collecting data from various customer sources and analyzing it to understand customers' behaviors, buying habits, and lifestyle...
0 6 min read

What is a prioritization matrix? Guide to easier decision-making

A prioritization matrix helps assist in determining what to work on next and quickly assess whether an initiative is worth the company’s time and...
0 7 min read

What is digital product management? A high-level guide

Digital products are everywhere, and managing them is no easy feat. Learn the ins and outs of digital product management, from skills to tools...
0 8 min read

What is rapid application development (RAD)?

Rapid application development (RAD) is an adaptive software development model based on feedback and prototyping.
0 5 min read

What is click-through rate (CTR)? Formula and how to calculate

In this article, we discuss what click-through rate is, how to calculate and measure its effectiveness, and strategies for improvement.
0 5 min read

Total addressable market (TAM): Definition and how to calculate

A product’s total addressable market is an important realization — that there's room for scalability. It also defines the wider view and scope of...
0 6 min read

What is a design concept and how to write one?

The purpose of a design concept is to help designers and developers visualize what the product should look like and, in doing so, drive...
0 6 min read

The CIRCLES method: A PM’s guide to talking about design

The CIRCLES method helps product managers formulate complete and thoughtful responses to product design question.
0 5 min read

Conversion funnel analysis: How to optimize your customer journey

In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze...
0 7 min read

What is a North Star metric (NSM)?

North Star metrics make teams focus on a single goal and prevents them from unintentionally working against each other on different goals.
0 5 min read

Product recommendation techniques that drive growth

With the growing competition of e-commerce platforms, OTT channels, or B2C applications, activating and retaining customers revolves around how well customers are engaged.
0 8 min read

What is product-led growth? Strategies, principles, and examples

Product-led growth puts the product at the center of everything the organization does. Learn how product-led companies enable growth by focusing on creating an...
0 8 min read