Surbhi Sooni A passionate product leader and strategist.

Stories by Surbhi Sooni

Essential Leadership Traits For Modern Product Managers

Essential leadership traits for modern product managers

Product Management

Successful product managers are strategic thinkers, customer-focused innovators, adaptive problem solvers, and inspirational motivators.

Surbhi Sooni
Apr 26, 2024 ⋅ 6 min read
Building An Inclusive Product Through Accessibility

Building an inclusive product through accessibility

Product Management

By making products accessible, you can broaden your potential customer base, reaching out to those who are otherwise neglected.

Surbhi Sooni
Jan 23, 2024 ⋅ 4 min read
Transitioning From Single-Product Management To Portfolio Management

Transitioning from single product management to portfolio management

Product Management

Managing a diverse range of products is an effective way to showcase strategic planning, forward-looking thinking, and a commitment to meeting the evolving demands of customers.

Surbhi Sooni
Nov 24, 2023 ⋅ 6 min read
An Overview Of Little’s Law (With Example)

What is Little’s Law? Overview with formula and examples

Product Management

Little’s Law is a theorem used to calculate the typical number of items/customers in a stationary queue system per unit of time.

Surbhi Sooni
Nov 22, 2023 ⋅ 5 min read
4 Cognitive Biases That Impact Product Adoption (With Examples)

4 cognitive biases that impact product adoption (with examples)

Product Management

Cognitive biases impact consumer behavior, and its important to ethically address them to prevent customer churn and buyer’s remorse.

Surbhi Sooni
Oct 20, 2023 ⋅ 6 min read
A Comprehensive Overview Of Data-Driven Product Management

A comprehensive guide to data-driven product management

Product Management

Product managers use various data sources, such as customer feedback, user behavior data, market research, and performance metrics, to make informed decisions, set priorities, and drive improvements.

Surbhi Sooni
Aug 31, 2023 ⋅ 7 min read
What Is A Digital Experience Platform?

What is a digital experience platform (DXP)?

Product Management

DXPs are essential for improving user engagement, enhancing personalization, streamlining processes, and achieving better business outcomes.

Surbhi Sooni
Aug 4, 2023 ⋅ 9 min read
A Guide To Trunk-Based Development

A guide to trunk-based development

Product Management

Trunk-based development is an approach to where developers frequently integrate their code changes into a shared main branch.

Surbhi Sooni
Jul 26, 2023 ⋅ 5 min read

A guide to type 1 errors: Examples and best practices

Product Management

A type 1 error, also known as a “false positive,” occurs when you mistakenly reject a null hypothesis as true.

Surbhi Sooni
Jul 18, 2023 ⋅ 6 min read
Scaled Agile Framework (SAFe): Principles, Levels, Certifications

Scaled Agile Framework (SAFe): Principles, levels, certifications

Product Management

The Scaled Agile Framework (SAFe) is a methodology designed to to ensure the coordination and scaling of agile practices across multiple teams collaborating to create a product or solution.

Surbhi Sooni
Jun 22, 2023 ⋅ 9 min read
What Is Servant Leadership? 9 Principles, Characteristics, And Examples

What is servant leadership? 10 principles, characteristics, and examples

Product Management

The servant leadership style espouses team empowerment, collaborative decision making, and supportive learning. Discover examples and common characteristics of servant leaders.

Surbhi Sooni
Jun 20, 2023 ⋅ 9 min read
What Is A Decision Matrix? Templates, Examples, And Types

What is a decision matrix? Templates, examples, and types

Product Management

Often, the plethora of choices you must make generates decision fatigue, clouding objectivity and escalating subjectivity. A decision matrix helps distill choices down to their core attributes, offering a simplified, objective perspective for comparison.

Surbhi Sooni
Jun 7, 2023 ⋅ 8 min read