Surbhi Sooni A passionate product leader and strategist.

Stories by Surbhi Sooni

Transitioning From Single-Product Management To Portfolio Management

Transitioning from single product management to portfolio management

Managing a diverse range of products is an effective way to showcase strategic planning, forward-looking thinking, and a commitment to meeting the evolving demands of customers.

Surbhi Sooni
Nov 24, 2023 ⋅ 6 min read
An Overview Of Little’s Law (With Example)

What is Little’s Law? Overview with formula and examples

Little’s Law is a theorem used to calculate the typical number of items/customers in a stationary queue system per unit of time.

Surbhi Sooni
Nov 22, 2023 ⋅ 5 min read
4 Cognitive Biases That Impact Product Adoption (With Examples)

4 cognitive biases that impact product adoption (with examples)

Cognitive biases impact consumer behavior, and its important to ethically address them to prevent customer churn and buyer’s remorse.

Surbhi Sooni
Oct 20, 2023 ⋅ 6 min read
A Comprehensive Overview Of Data-Driven Product Management

A comprehensive guide to data-driven product management

Product managers use various data sources, such as customer feedback, user behavior data, market research, and performance metrics, to make informed decisions, set priorities, and drive improvements.

Surbhi Sooni
Aug 31, 2023 ⋅ 7 min read
What Is A Digital Experience Platform?

What is a digital experience platform (DXP)?

DXPs are essential for improving user engagement, enhancing personalization, streamlining processes, and achieving better business outcomes.

Surbhi Sooni
Aug 4, 2023 ⋅ 9 min read
A Guide To Trunk-Based Development

A guide to trunk-based development

Trunk-based development is an approach to where developers frequently integrate their code changes into a shared main branch.

Surbhi Sooni
Jul 26, 2023 ⋅ 5 min read

A guide to type 1 errors: Examples and best practices

A type 1 error, also known as a “false positive,” occurs when you mistakenly reject a null hypothesis as true.

Surbhi Sooni
Jul 18, 2023 ⋅ 6 min read
Scaled Agile Framework (SAFe): Principles, Levels, Certifications

Scaled Agile Framework (SAFe): Principles, levels, certifications

The Scaled Agile Framework (SAFe) is a methodology designed to to ensure the coordination and scaling of agile practices across multiple teams collaborating to create a product or solution.

Surbhi Sooni
Jun 22, 2023 ⋅ 9 min read
What Is Servant Leadership? 9 Principles, Characteristics, And Examples

What is servant leadership? 10 principles, characteristics, and examples

The servant leadership style espouses team empowerment, collaborative decision making, and supportive learning. Discover examples and common characteristics of servant leaders.

Surbhi Sooni
Jun 20, 2023 ⋅ 9 min read
What Is A Decision Matrix? Templates, Examples, And Types

What is a decision matrix? Templates, examples, and types

Often, the plethora of choices you must make generates decision fatigue, clouding objectivity and escalating subjectivity. A decision matrix helps distill choices down to their core attributes, offering a simplified, objective perspective for comparison.

Surbhi Sooni
Jun 7, 2023 ⋅ 8 min read
Customer Analytics: Using Data To Improve The Customer Experience

Customer analytics: Using data to improve the customer experience

Customer analytics refers to the process of collecting data from various customer sources and analyzing it to understand customers’ behaviors, buying habits, and lifestyle preferences throughout the customer journey.

Surbhi Sooni
May 18, 2023 ⋅ 6 min read
What Is A Prioritization Matrix? Guide To Easier Decision-Making

What is a prioritization matrix? Guide to easier decision-making

A prioritization matrix helps assist in determining what to work on next and quickly assess whether an initiative is worth the company’s time and budget​​.

Surbhi Sooni
May 11, 2023 ⋅ 7 min read