Digital experience analytics is a term that covers several different domains of data tracking and understanding from a product context.

Agile metrics are quantifiable figures used by PMs and stakeholders to define, track, and assess product performance.

Session replay is a product analytics tool that records the interactions of users in your website or application.

Win rate is the number of successful deals your sales team closes versus the total number of sales opportunities your company had.

Unit testing is a key part of the software development lifecycle as it ensures that the software is working to expectation.

Survivorship bias occurs when you focus on the survivors or successes while neglecting the failures or those who did not make it.

Data modeling governs how data is structured and organized, as well as how it can be stored, retrieved, and modified.

Customer feedback analysis is the art of taking feedback points from your customers and synthesizing them into clear, concise insights.

With dynamic pricing, the cost of a good or service increases as demand increases and can go up significantly depending on popularity.

In this article, you will learn the difference between lagging and leading metrics and how you can use them to optimize your product.

If you want to foster a data-driven culture in your organization, you need to outline a process to turn raw data into actionable insights.

Digital analytics is the practice of collecting and analyzing metrics that measure online engagement and activity.