Tag: product-analytics

A Detailed Look At Data Modeling

A detailed look at data modeling

Product Management

Data modeling governs how data is structured and organized, as well as how it can be stored, retrieved, and modified.

Pascal Akunne
Dec 19, 2023 ⋅ 6 min read
The Art Of Customer Feedback Analysis

The art of customer feedback analysis

Product Management

Customer feedback analysis is the art of taking feedback points from your customers and synthesizing them into clear, concise insights.

Anna Schmunk
Dec 15, 2023 ⋅ 4 min read
A Guide To Dynamic Pricing

A guide to dynamic pricing

Product Management

With dynamic pricing, the cost of a good or service increases as demand increases and can go up significantly depending on popularity.

Daniel Schwarz
Nov 22, 2023 ⋅ 5 min read
A guide to leading vs. lagging indicators

A guide to leading vs. lagging indicators

Product Management

In this article, you will learn the difference between lagging and leading metrics and how you can use them to optimize your product.

David Pereira
Nov 2, 2023 ⋅ 3 min read
How To Turn Product Analytics Into Actionable Insights

How to turn product analytics into actionable insights

Product Management

If you want to foster a data-driven culture in your organization, you need to outline a process to turn raw data into actionable insights.

Bindiya Thakkar
Oct 13, 2023 ⋅ 6 min read
Tools And Strategies For Leveraging Digital Analytics

Tools and strategies for leveraging digital analytics

Product Management

Digital analytics is the practice of collecting and analyzing metrics that measure online engagement and activity.

Diana Hsieh
Oct 12, 2023 ⋅ 5 min read
A Guide To Product Qualified Leads (PQLs)

A guide to product qualified leads (PQLs)

Product Management

A product qualified lead is a potential user who has experienced value from your product firsthand, often from using a product trial.

Shehab Beram
Oct 5, 2023 ⋅ 6 min read
A Guide To Control Charts

A guide to control charts

Product Management

Control charts visually display the average amount of time it takes to complete a piece of work for a given team or project

Anna Schmunk
Sep 18, 2023 ⋅ 4 min read
A Comprehensive Overview Of Data-Driven Product Management

A comprehensive guide to data-driven product management

Product Management

Product managers use various data sources, such as customer feedback, user behavior data, market research, and performance metrics, to make informed decisions, set priorities, and drive improvements.

Surbhi Sooni
Aug 31, 2023 ⋅ 7 min read
What Is App Store Optimization (ASO)?

What is app store optimization (ASO)?

Product Management

ASO includes both how highly the app ranks for direct search results, as well as how discoverable your application is.

Bart Krawczyk
Aug 31, 2023 ⋅ 6 min read
When To Use OKRs And When Not To

When to use OKRs and when not to

Product Management

No matter the initiative you’re working on, clarity on what success looks like is essential. There are multiple ways to achieve that clarity, including objectives and key results (OKRs) and product goals. But when should you use which method?

David Pereira
Aug 28, 2023 ⋅ 3 min read
Unlocking The Power Of Embedded Analytics

Unlocking the power of embedded analytics

Product Management

Contrary to business intelligence (BI), embedded analytics solutions are integrated into the business applications that users already use.

Dr. Marina Stojanovski
Aug 25, 2023 ⋅ 7 min read