Creating accurate P&L statements helps you understand whether your expenses are worth their cost. Otherwise, you won’t know what’s causing the failure or success of your business.

There are countless tools that product managers can use to streamline a wide range of tasks, such as roadmapping, wireframing, user research, and competitive analysis.

Behavioral analytics are a powerful way to identify and build creative solutions, make informed decisions, and optimize your user experience.

Discover the art of generating user insights with qualitative analysis. Learn the process, techniques, and how to combine with quantitative analysis.

In this article you will learn what odds ratio analysis is, how to calculate it, and strategies for testing the strength of your findings.

DAU is the total number of unique users who visit or interact with a platform daily. Examples of interactions could be a user clicking a tab, clicking to watch a video, commenting, etc.

Discover how to unlock powerful insights and make better product decisions by conducting a correlation analysis. Advanced math skills not required!

Without an awareness of the LTV:CAC ratio, you miss many chances to adapt your business strategy and increase your overall profits.

In this article we will explore what churn is, the impact it has on businesses, and strategies to reduce it.

Qualitative and quantitative research each have their strengths and limitations and are often used in combination to provide a more comprehensive understanding of users.

In this article, we discuss what click-through rate is, how to calculate and measure its effectiveness, and strategies for improvement.

ARPPU is the total revenue divided by the number of paying users. Learn how to calculate the average revenue per paying user and discover strategies to optimize this key monetization metric.