Tag: product-analytics

11 Best Tools And Software For Product Managers

11 product management tools every PM should have in their stack

Product Management

There are countless tools that product managers can use to streamline a wide range of tasks, such as roadmapping, wireframing, user research, and competitive analysis.

Shehab Beram
May 12, 2023 ⋅ 13 min read
What Are Behavioral Analytics How To Use Them

Using behavioral analytics to create a great product experience

Product Management

Behavioral analytics are a powerful way to identify and build creative solutions, make informed decisions, and optimize your user experience.

Corina Stirbu
May 10, 2023 ⋅ 6 min read
Qualitative Analysis: Harnessing Data To Understand Your Users

Qualitative analysis: Harnessing data to understand your users

Product Management

Discover the art of generating user insights with qualitative analysis. Learn the process, techniques, and how to combine with quantitative analysis.

Bart Krawczyk
May 9, 2023 ⋅ 5 min read
What Is Odds Ratio Analysis

What is odds ratio analysis?

Product Management

In this article you will learn what odds ratio analysis is, how to calculate it, and strategies for testing the strength of your findings.

Bart Krawczyk
May 5, 2023 ⋅ 4 min read
What Are Daily Active Users And What Is A Good DAU?

What are daily active users and what is a good DAU?

Product Management

DAU is the total number of unique users who visit or interact with a platform daily. Examples of interactions could be a user clicking a tab, clicking to watch a video, commenting, etc.

Titilayo Adeyemi
May 2, 2023 ⋅ 7 min read
Correlation Analysis: How To Calculate In Excel (With Examples)

Correlation analysis: How to calculate in Excel (with examples)

Product Management

Discover how to unlock powerful insights and make better product decisions by conducting a correlation analysis. Advanced math skills not required!

Bart Krawczyk
May 2, 2023 ⋅ 4 min read
LTV:CAC Ratio: Definition, Strategies, And How To Calculate

LTV:CAC ratio: Definition, strategies, and how to calculate

Product Management

Without an awareness of the LTV:CAC ratio, you miss many chances to adapt your business strategy and increase your overall profits.

David Pereira
Apr 28, 2023 ⋅ 5 min read
What Is Churn Rate? Formula, Definition, And How To Reduce Churn

What is churn rate? Formula, definition, and how to reduce churn

Product Management

In this article we will explore what churn is, the impact it has on businesses, and strategies to reduce it.

Klaas Hermans
Apr 10, 2023 ⋅ 4 min read
Qualitative Vs. Quantitative Research And When To Use Each

Qualitative vs. quantitative research and when to use each

Product Management

Qualitative and quantitative research each have their strengths and limitations and are often used in combination to provide a more comprehensive understanding of users.

Raluca Piteiu-Apostol
Mar 29, 2023 ⋅ 9 min read
What Is Click-Through Rate (CTR)? Formula And How To Calculate

What is click-through rate (CTR)? Formula and how to calculate

Product Management

In this article, we discuss what click-through rate is, how to calculate and measure its effectiveness, and strategies for improvement.

Surbhi Sooni
Mar 29, 2023 ⋅ 5 min read
What Is ARPPU? Definition, Formula, And How To Calculate

What is ARPPU? Definition, formula, and how to calculate

Product Management

ARPPU is the total revenue divided by the number of paying users. Learn how to calculate the average revenue per paying user and discover strategies to optimize this key monetization metric.

Bart Krawczyk
Mar 28, 2023 ⋅ 4 min read
A Guide To Product Metrics And KPIs In Product Management.

A guide to product metrics and KPIs

Product Management

Quantitative product data is crucial to understanding user behavior. Learn how your product team can use this knowledge to improve the user experience, reduce churn rate, and generate ROI.

Sara Nguyen
Mar 27, 2023 ⋅ 11 min read