Without an awareness of the LTV:CAC ratio, you miss many chances to adapt your business strategy and increase your overall profits.

In this article we will explore what churn is, the impact it has on businesses, and strategies to reduce it.

Qualitative and quantitative research each have their strengths and limitations and are often used in combination to provide a more comprehensive understanding of users.

In this article, we discuss what click-through rate is, how to calculate and measure its effectiveness, and strategies for improvement.

ARPPU is the total revenue divided by the number of paying users. Learn how to calculate the average revenue per paying user and discover strategies to optimize this key monetization metric.

Quantitative product data is crucial to understanding user behavior. Learn how your product team can use this knowledge to improve the user experience, reduce churn rate, and generate ROI.

A product’s total addressable market is an important realization — that there’s room for scalability. It also defines the wider view and scope of the industry.

Lifetime value is one of the most important metrics for subscription-based/SaaS products. Learn how to calculate LTV and see how you can use it to make better product decisions.

Monthly recurring revenue is one of the most important subscription metrics to track. Discover why MRR is so important, how to measure it, and what you can do to improve your MRR.

In this guide, we’ll highlight the difference between OKRs and KPIs and demonstrate how you can use them both to drive value and better outcomes.

ROI plays a crucial role in product teams’ everyday lives, providing insights into which features and strategies are paying off and which aren’t.

In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze the customer journey and optimize conversion.