HEART differentiates itself by focusing on the user experience and encouraging you to gauge whether your product responds to user demands.
Conversion funnel mapping is an effective method for identifying the strengths and weaknesses of your product. To truly unleash its potential, you need to adjust your funnel based on the insights you uncover along the way.
Without issue management, your organization will have a tough time mitigating risks — both big and small — as well as managing necessary changes.
Digital experience monitoring is a tool that helps identify issues with the user experience and offers solutions.
User engagement — sometimes also referred to as product engagement — is a way to measure how actively your users interact with your product/application at a granular level.
Data analysis is one of the cornerstones of product management. What few people understand, however, is that misinterpretation can be worse than just following gut feelings.
Unsegmented, general revenue figures only tell part of the story. Distinguishing between different sources of revenue — namely, new and recurring revenue — is vital for deriving essential insights and fine-tuning your projections.
Time to value (TTV) measures how quickly your customers expect to benefit from the value your product provides.
Mean time to repair (MTTR) measures the time required to identify a product failure and bring the product to its normal operating status.
Data may be collected in different places, but it’s ultimately piped into one place where multiple tools and teams can access it. This is a single source of truth.
Empirical evidence is data or information that can be physically observed or measured and is factual instead of personal opinion.
To put it simply, customer analytics allows the product manager to make informed, data-driven decisions and work in an agile way.