Digital analytics is the practice of collecting and analyzing metrics that measure online engagement and activity.

A product qualified lead is a potential user who has experienced value from your product firsthand, often from using a product trial.

Control charts visually display the average amount of time it takes to complete a piece of work for a given team or project

Product managers use various data sources, such as customer feedback, user behavior data, market research, and performance metrics, to make informed decisions, set priorities, and drive improvements.

ASO includes both how highly the app ranks for direct search results, as well as how discoverable your application is.

No matter the initiative you’re working on, clarity on what success looks like is essential. There are multiple ways to achieve that clarity, including objectives and key results (OKRs) and product goals. But when should you use which method?

Contrary to business intelligence (BI), embedded analytics solutions are integrated into the business applications that users already use.

Regression analysis is a method of analysis that helps you understand the relationship between a set of data points and an outcome.

With growth hacking, you focus on hypothesizing, prioritizing, testing, analyzing, and scaling growth strategies.

User research is a critical part of any PM’s job. This article goes through a story of how user research impacted LogRocket’s Issues team.

ARR represents the yearly revenue generated from subscriptions specific to a software-as-a-service enterprise. It serves as a solid barometer of business stability and proves invaluable for long-term strategic planning.

Heatmaps help you discover why users are behaving the way they do when they visit your website or use your product. It’s a powerful way to see how users respond to your application and why they may or may not be converting.