Tag: product-analytics

What is the HEART framework: Template and guide

Product Management

HEART differentiates itself by focusing on the user experience and encouraging you to gauge whether your product responds to user demands.

Bart Krawczyk
Jul 14, 2023 ⋅ 4 min read
Conversion Funnel Mapping: Uncovering Insights About Your Users' Behavior

Conversion funnel mapping: Uncovering insights about your users’ behavior

Product Management

Conversion funnel mapping is an effective method for identifying the strengths and weaknesses of your product. To truly unleash its potential, you need to adjust your funnel based on the insights you uncover along the way.

Bart Krawczyk
Jul 10, 2023 ⋅ 3 min read
What Is Issue Management And How To Implement It

What is issue management and how to implement it

Product Management

Without issue management, your organization will have a tough time mitigating risks — both big and small — as well as managing necessary changes.

Nicole Somerstein
Jul 7, 2023 ⋅ 6 min read
A Guide To Digital Experience Monitoring DEM

A guide to digital experience monitoring (DEM)

Product Management

Digital experience monitoring is a tool that helps identify issues with the user experience and offers solutions.

David Pereira
Jul 5, 2023 ⋅ 4 min read
What Is User Engagement And How To Improve It

What is user engagement and how to improve it

Product Management

User engagement — sometimes also referred to as product engagement — is a way to measure how actively your users interact with your product/application at a granular level.

Anna-Lena König
Jul 3, 2023 ⋅ 11 min read
What Is Type II Error

Type II error: What it is, how it works, and how to prevent it

Product Management

Data analysis is one of the cornerstones of product management. What few people understand, however, is that misinterpretation can be worse than just following gut feelings.

Antonio da Fonseca Neto
Jun 30, 2023 ⋅ 5 min read
New Vs. Recurring Revenue

Understanding new vs. recurring revenue for better forecasting

Product Management

Unsegmented, general revenue figures only tell part of the story. Distinguishing between different sources of revenue — namely, new and recurring revenue — is vital for deriving essential insights and fine-tuning your projections.

Bart Krawczyk
Jun 29, 2023 ⋅ 5 min read
What Is Time To Value Guide and How To Calculate

What is time to value? Guide and how to calculate

Product Management

Time to value (TTV) measures how quickly your customers expect to benefit from the value your product provides.

Salma A S
Jun 28, 2023 ⋅ 6 min read
Mean Time To Repair MTTR System Reliability Metrics

What is MTTR? Examples and guide to system performance

Product Management

Mean time to repair (MTTR) measures the time required to identify a product failure and bring the product to its normal operating status.

Philip Rogers
Jun 21, 2023 ⋅ 6 min read
What Is A Single Source Of Truth?

What is a single source of truth?

Product Management

Data may be collected in different places, but it’s ultimately piped into one place where multiple tools and teams can access it. This is a single source of truth.

Diana Hsieh
Jun 21, 2023 ⋅ 11 min read
What Is Empirical Evidence Definition Examples

Creating proof: How to balance gut feeling with empirical evidence

Product Management

Empirical evidence is data or information that can be physically observed or measured and is factual instead of personal opinion.

Kimberly Shyu
Jun 15, 2023 ⋅ 6 min read
What Are Customer Analytics And How To Understand Them

What are customer analytics and how to understand them

Product Management

To put it simply, customer analytics allows the product manager to make informed, data-driven decisions and work in an agile way.

Bartosz Jaworski
Jun 14, 2023 ⋅ 9 min read