Anna-Lena König I’m passionate about building products that improve people’s lives. Besides product management, I love working on creative projects and I’ve been writing online since I started blogging in 2008.


4 Stories by Anna-Lena König

How to optimize push notifications without annoying users

Push notifications can be a very effective way to engage your app’s users. But if done wrong, they can do great damage to user...
0 7 min read

A guide to crafting a compelling value proposition

A value proposition is what you expect to be the reason why customers will choose your product or service over another.
0 5 min read

The power of a call to action (CTA): What it is and how to do it

In digital products or digital marketing, CTAs are commonly used to drive user engagement, promote conversion metrics, and help achieve business objectives.
0 10 min read

What is user engagement and how to improve it

User engagement — sometimes also referred to as product engagement — is a way to measure how actively your users interact with your product/application...
0 11 min read