Parkinson’s Law is a concept that describes how work expands to fill the time that you budget for its completion.

Push notifications can be a very effective way to engage your app’s users. But if done wrong, they can do great damage to user experience.

A value proposition is what you expect to be the reason why customers will choose your product or service over another.

In digital products or digital marketing, CTAs are commonly used to drive user engagement, promote conversion metrics, and help achieve business objectives.

User engagement — sometimes also referred to as product engagement — is a way to measure how actively your users interact with your product/application at a granular level.