When teams focus on vanity metrics, they take their product in the wrong direction. Yet, PMs and other teams frequently fall into the pit of vanity metrics.
A/B testing helps you make informed decisions based on user feedback. Learn how to run effective A/B (or split) tests using Optimizely and review some examples to see how it works in practice.
CLV is a critical metric to know. It outlines the typical customer experience you may anticipate throughout the life of your business relationship.
Conversion rate is the percentage of customers who complete a desired goal. Learn the formula to calculate conversion rate and how to optimize this crucial product metric.
If you understand the cost structure of user acquisition, you can act on it and optimize it. Put simply, lower customer acquisition costs lead to more users.
The success of a product launch is subjective and not one-size-fits-all. In this guide, we’ll show you how to define what success looks like for your product and how to measure it post-launch.
Consumer insights help you learn about your customers’ needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth and drives revenue.
Any of the four most common growth channels — performance marketing, SEO, virality, and sales — can help you acquire new customers. The trick is choosing the right channel to focus on.
What is considered a good Net Promoter Score (NPS)? It depends on the industry, customer expectations, the strength of your competition, and many other factors.
Business value is a powerful metric. Use it to assess your current standing, estimate your future potential, and plan a path to bridge the gap between them.
AARRR metrics — also known as pirate metrics — focus on every stage of the customer lifecycle to help you gain actionable insights into your consumers, identify bottlenecks, and create sustainable growth.
Objectives and key results (OKRs) can assist product managers in guiding and focusing the team’s efforts, increasing impact, establishing alignment, and ensuring everyone is on the same page.
