Firmographic data refers to traits about a company that can be used to segment it into different categories.

A niche is a clearly defined set of potential customers who share similar traits and needs that differentiate them from the overall market.

Team building activities are activities that your entire team can do together to cultivate strong working relationships.

A user story helps you understand your product by describing who the user is, what they want to achieve, and why they want to achieve it.

Escalation of commitment is a pattern of continuing to commit to the same strategy despite seeing evidence that the strategy isn’t working.

Digital analytics is the practice of collecting and analyzing metrics that measure online engagement and activity.

You need to understand your product and everything around it to be successful at your job. Discover some practical tips to help you become an expert in what your customers need.

Team autonomy is a style of managing and organizing teams in a way that they are given the autonomy to make decisions.

Sales requests are a critical source of information and it’s dangerous to shut down requests because they don’t align with product strategy.

A deep understanding of not just who the customer is, but the exact pain points that they struggle with, will help you build a great product.

Regression analysis is a method of analysis that helps you understand the relationship between a set of data points and an outcome.

If customers question why they need some of the most innovative products of our time, are innovation and customer focus at odds with each other?