Diana Hsieh Diana specializes in startup product management in B2B SaaS. She was the first product manager at Cockroach Labs and Timescale and is currently co-founder at Correlated, a SaaS solution for product-led go-to-market teams.

Stories by Diana Hsieh

An Overview Of Firmographic Data

An overview of firmographic data

Firmographic data refers to traits about a company that can be used to segment it into different categories.

Diana Hsieh
Nov 23, 2023 ⋅ 7 min read
What Is A Niche?

What is a niche?

A niche is a clearly defined set of potential customers who share similar traits and needs that differentiate them from the overall market.

Diana Hsieh
Nov 16, 2023 ⋅ 6 min read
8 Engaging Team Building Activities

8 engaging team-building activities

Team building activities are activities that your entire team can do together to cultivate strong working relationships.

Diana Hsieh
Oct 27, 2023 ⋅ 5 min read
User Story Examples With Templates

User story examples with templates

A user story helps you understand your product by describing who the user is, what they want to achieve, and why they want to achieve it.

Diana Hsieh
Oct 18, 2023 ⋅ 7 min read
Understanding Escalation Of Commitment In Product Decisions

Understanding escalation of commitment in product decisions

Escalation of commitment is a pattern of continuing to commit to the same strategy despite seeing evidence that the strategy isn’t working.

Diana Hsieh
Oct 16, 2023 ⋅ 7 min read
Tools And Strategies For Leveraging Digital Analytics

Tools and strategies for leveraging digital analytics

Digital analytics is the practice of collecting and analyzing metrics that measure online engagement and activity.

Diana Hsieh
Oct 12, 2023 ⋅ 5 min read
How To Become A Subject Matter Expert

How to become a subject matter expert

You need to understand your product and everything around it to be successful at your job. Discover some practical tips to help you become an expert in what your customers need.

Diana Hsieh
Sep 25, 2023 ⋅ 5 min read
The Power Of Granting Teams Autonomy

The power of granting teams autonomy

Team autonomy is a style of managing and organizing teams in a way that they are given the autonomy to make decisions.

Diana Hsieh
Sep 22, 2023 ⋅ 5 min read
Managing Sales Requests That Don't Align With Product Strategy

Managing sales requests that don’t align with product strategy

Sales requests are a critical source of information and it’s dangerous to shut down requests because they don’t align with product strategy.

Diana Hsieh
Sep 12, 2023 ⋅ 7 min read
How To Understand And Address Customer Pain Points

How to understand and address customer pain points

A deep understanding of not just who the customer is, but the exact pain points that they struggle with, will help you build a great product.

Diana Hsieh
Sep 1, 2023 ⋅ 6 min read
A Guide To Regression Analysis

A guide to regression analysis

Regression analysis is a method of analysis that helps you understand the relationship between a set of data points and an outcome.

Diana Hsieh
Aug 23, 2023 ⋅ 7 min read
How To Balance Customer Focus With Innovation

How to balance customer focus with innovation

If customers question why they need some of the most innovative products of our time, are innovation and customer focus at odds with each other?

Diana Hsieh
Aug 21, 2023 ⋅ 6 min read