Digital experience analytics is a term that covers several different domains of data tracking and understanding from a product context.

A “touchpoint” is a common concept across businesses, but depending on the type of specialist you ask, they’ll give you different answers.

Availability heuristics refer to your brain preferring to use information that’s readily available at the expense of being comprehensive.

Are product managers in 2024 using the same software, websites, and programs to manage their needs? Are favorites such as Miro still relevant?

This article explores the huge gap between OpenAI’s ambition and the average user’s expectations, as well as the mistakes made in their strategy.

A good hypothesis comes from a supposed solution to a specific product risk, but you also need to have measurable confidence.

An operating model is the crossroad between strategy (why you do what you do) and process (how you do what you do).

Product service management, or service productization, refers to the extension of the product operating model to a service business.

Social proof is the psychological mechanism that influences our decision making based solely on the feedback from others.

Analysis paralysis occurs when the decision-making process gets bogged down by the inability to make a decision.

A well-executed digital transformation strategy does more than simply boost your profits; it prepares your organization for sustainable growth.

Data analysis is one of the cornerstones of product management. What few people understand, however, is that misinterpretation can be worse than just following gut feelings.