Antonio da Fonseca Neto Global PM managing products since 2018 | Sharp and witty takes on everyday topics regarding all things product management

Stories by Antonio da Fonseca Neto

A Guide To Data Science For Product Managers

A guide to data science for product managers

Product Management

Data science is the area responsible for building, training, and applying machine learning (ML) and AI algorithms to business problems.

Antonio da Fonseca Neto
Jun 11, 2024 ⋅ 8 min read

Product requirements document template and guide

Product Management

A well written PRD is one of the most concrete ways you can crystallize your work and provide value for your team.

Antonio da Fonseca Neto
May 7, 2024 ⋅ 5 min read

Harnessing digital experience analytics for product optimization

Product Management

Digital experience analytics is a term that covers several different domains of data tracking and understanding from a product context.

Antonio da Fonseca Neto
Apr 8, 2024 ⋅ 6 min read
A Guide To Understanding Customer Touchpoints

A guide to understanding customer touch points

Product Management

A “touchpoint” is a common concept across businesses, but depending on the type of specialist you ask, they’ll give you different answers.

Antonio da Fonseca Neto
Mar 18, 2024 ⋅ 7 min read
How Availability Heuristics Shape Product Thinking

How availability heuristics shape product thinking

Product Management

Availability heuristics refer to your brain preferring to use information that’s readily available at the expense of being comprehensive.

Antonio da Fonseca Neto
Feb 16, 2024 ⋅ 6 min read
The Best Product Management Software For 2024

The best product management software for 2024

Product Management

Are product managers in 2024 using the same software, websites, and programs to manage their needs? Are favorites such as Miro still relevant?

Antonio da Fonseca Neto
Feb 5, 2024 ⋅ 6 min read
A House Divided Lessons Amid OpenAIs Chaos

A house divided: Lessons amid OpenAI’s chaos

Product Management

This article explores the huge gap between OpenAI’s ambition and the average user’s expectations, as well as the mistakes made in their strategy.

Antonio da Fonseca Neto
Nov 21, 2023 ⋅ 9 min read
How To Write An Effective Hypothesis

How to write an effective hypothesis

Product Management

A good hypothesis comes from a supposed solution to a specific product risk, but you also need to have measurable confidence.

Antonio da Fonseca Neto
Nov 7, 2023 ⋅ 6 min read
What Is The Product Operating Model?

What is the Product Operating Model?

Product Management

An operating model is the crossroad between strategy (why you do what you do) and process (how you do what you do).

Antonio da Fonseca Neto
Nov 1, 2023 ⋅ 6 min read
Making Sense Of Product Service Management

Making sense of product service management

Product Management

Product service management, or service productization, refers to the extension of the product operating model to a service business.

Antonio da Fonseca Neto
Oct 19, 2023 ⋅ 5 min read
Harnessing The Power Of Social Proof

Harnessing the power of social proof

Product Management

Social proof is the psychological mechanism that influences our decision making based solely on the feedback from others.

Antonio da Fonseca Neto
Oct 13, 2023 ⋅ 7 min read
Overcoming Analysis Paralysis Through Effective Decision-Making

Overcoming analysis paralysis through effective decision-making

Product Management

Analysis paralysis occurs when the decision-making process gets bogged down by the inability to make a decision.

Antonio da Fonseca Neto
Jul 21, 2023 ⋅ 5 min read