Tag: product-analytics

Conversion Funnel Analysis: How To Optimize Your Customer Journey

Conversion funnel analysis: How to optimize your customer journey

Product Management

In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze the customer journey and optimize conversion.

Surbhi Sooni
Jan 4, 2023 ⋅ 6 min read
5 Delivery Metrics You Should Track (Apart From Velocity)

5 delivery metrics you should track (apart from velocity)

Product Management

Ensuring smoother delivery practices leads to better product outcomes. Here are five delivery metrics you should track apart from velocity.

Bart Krawczyk
Dec 19, 2022 ⋅ 6 min read
Cohort Analysis: How To Reduce Churn And Improve Retention

Cohort analysis: How to reduce churn and improve retention

Product Management

Discover how the insights gathered in a cohort analysis can help you identify the right steps to reduce churn and improve your retention rate.

Monica Dhiman
Dec 14, 2022 ⋅ 7 min read
What Is A North Star Metric (NSM)?

What is a North Star metric (NSM)?

Product Management

North Star metrics make teams focus on a single goal and prevents them from unintentionally working against each other on different goals.

Surbhi Sooni
Dec 13, 2022 ⋅ 5 min read
What Is Customer Effort Score (CES) And How To Measure It

What is customer effort score (CES) and how to measure it

Product Management

When a customer is dealing with your product, they want all interactions to be predictable, smooth, and seamless. The customer effort score measures this.

Klaas Hermans
Dec 8, 2022 ⋅ 5 min read
What Are Vanity Metrics? Examples And How To Avoid Them

What are vanity metrics? Examples and how to avoid them

Product Management

When teams focus on vanity metrics, they take their product in the wrong direction. Yet, PMs and other teams frequently fall into the pit of vanity metrics.

Sara Nguyen
Nov 22, 2022 ⋅ 4 min read
What is A/B testing? Overview, Examples, And Optimizely Demo

What is A/B testing? Overview, examples, and Optimizely demo

Product Management

A/B testing helps you make informed decisions based on user feedback. Learn how to run effective A/B (or split) tests using Optimizely and review some examples to see how it works in practice.

Cristian Rita
Nov 17, 2022 ⋅ 4 min read
What Is Customer Lifetime Value (CLV) And How To Calculate It

What is customer lifetime value (CLV) and how to calculate it

Product Management

CLV is a critical metric to know. It outlines the typical customer experience you may anticipate throughout the life of your business relationship.

Advait Lad
Nov 14, 2022 ⋅ 5 min read
What Is Conversion Rate? Definition And How To Calculate

What is conversion rate? Definition and how to calculate

Product Management

Conversion rate is the percentage of customers who complete a desired goal. Learn the formula to calculate conversion rate and how to optimize this crucial product metric.

Klaas Hermans
Nov 10, 2022 ⋅ 6 min read
What Is Customer Acquisition Cost (CAC) And How To Reduce It

What is customer acquisition cost and how to reduce it?

Product Management

If you understand the cost structure of user acquisition, you can act on it and optimize it. Put simply, lower customer acquisition costs lead to more users.

Bart Krawczyk
Nov 2, 2022 ⋅ 4 min read
How To Measure Success After A Product Launch

How to measure success after a product launch

Product Management

The success of a product launch is subjective and not one-size-fits-all. In this guide, we’ll show you how to define what success looks like for your product and how to measure it post-launch.

Advait Lad
Oct 27, 2022 ⋅ 6 min read
What Are Consumer Insights And How To Use Them (With Examples)

What are consumer insights and how to use them (with examples)

Product Management

Consumer insights help you learn about your customers’ needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth and drives revenue.

Klaas Hermans
Oct 20, 2022 ⋅ 6 min read