Quantitative product data is crucial to understanding user behavior. Learn how your product team can use this knowledge to improve the user experience, reduce churn rate, and generate ROI.

A product’s total addressable market is an important realization — that there’s room for scalability. It also defines the wider view and scope of the industry.

Lifetime value is one of the most important metrics for subscription-based/SaaS products. Learn how to calculate LTV and see how you can use it to make better product decisions.

Monthly recurring revenue is one of the most important subscription metrics to track. Discover why MRR is so important, how to measure it, and what you can do to improve your MRR.

In this guide, we’ll highlight the difference between OKRs and KPIs and demonstrate how you can use them both to drive value and better outcomes.

ROI plays a crucial role in product teams’ everyday lives, providing insights into which features and strategies are paying off and which aren’t.

In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze the customer journey and optimize conversion.

Ensuring smoother delivery practices leads to better product outcomes. Here are five delivery metrics you should track apart from velocity.

Discover how the insights gathered in a cohort analysis can help you identify the right steps to reduce churn and improve your retention rate.

North Star metrics make teams focus on a single goal and prevents them from unintentionally working against each other on different goals.

When a customer is dealing with your product, they want all interactions to be predictable, smooth, and seamless. The customer effort score measures this.

When teams focus on vanity metrics, they take their product in the wrong direction. Yet, PMs and other teams frequently fall into the pit of vanity metrics.