Tag: product-analytics

What Is Churn Rate? Formula, Definition, And How To Reduce Churn

What is churn rate? Formula, definition, and how to reduce churn

Product Management

In this article we will explore what churn is, the impact it has on businesses, and strategies to reduce it.

Klaas Hermans
Apr 10, 2023 ⋅ 4 min read
Qualitative Vs. Quantitative Research And When To Use Each

Qualitative vs. quantitative research and when to use each

Product Management

Qualitative and quantitative research each have their strengths and limitations and are often used in combination to provide a more comprehensive understanding of users.

Raluca Piteiu-Apostol
Mar 29, 2023 ⋅ 9 min read
What Is Click-Through Rate (CTR)? Formula And How To Calculate

What is click-through rate (CTR)? Formula and how to calculate

Product Management

In this article, we discuss what click-through rate is, how to calculate and measure its effectiveness, and strategies for improvement.

Surbhi Sooni
Mar 29, 2023 ⋅ 5 min read
What Is ARPPU? Definition, Formula, And How To Calculate

What is ARPPU? Definition, formula, and how to calculate

Product Management

ARPPU is the total revenue divided by the number of paying users. Learn how to calculate the average revenue per paying user and discover strategies to optimize this key monetization metric.

Bart Krawczyk
Mar 28, 2023 ⋅ 4 min read
A Guide To Product Metrics And KPIs In Product Management.

A guide to product metrics and KPIs

Product Management

Quantitative product data is crucial to understanding user behavior. Learn how your product team can use this knowledge to improve the user experience, reduce churn rate, and generate ROI.

Sara Nguyen
Mar 27, 2023 ⋅ 11 min read
Total Addressable Market (TAM): Definition And How To Calculate

Total addressable market (TAM): Definition and how to calculate

Product Management

A product’s total addressable market is an important realization — that there’s room for scalability. It also defines the wider view and scope of the industry.

Surbhi Sooni
Mar 16, 2023 ⋅ 5 min read
How To Calculate Lifetime Value (LTV) For SaaS Products

How to calculate lifetime value for SaaS products

Product Management

Lifetime value is one of the most important metrics for subscription-based/SaaS products. Learn how to calculate LTV and see how you can use it to make better product decisions.

Bart Krawczyk
Mar 15, 2023 ⋅ 6 min read
What Is Monthly Recurring Revenue (MRR)? Meaning, Formula

What is monthly recurring revenue (MRR)? Meaning, formula

Product Management

Monthly recurring revenue is one of the most important subscription metrics to track. Discover why MRR is so important, how to measure it, and what you can do to improve your MRR.

Bart Krawczyk
Mar 10, 2023 ⋅ 6 min read
OKRs Vs. KPIs: What’s The Difference?

OKRs vs. KPIs: What’s the difference?

Product Management

In this guide, we’ll highlight the difference between OKRs and KPIs and demonstrate how you can use them both to drive value and better outcomes.

David Pereira
Feb 13, 2023 ⋅ 5 min read
What Is ROI: Definition, Formula, Examples, And How To Improve iIt

What is ROI: Definition, formula, examples, and how to improve it

Product Management

ROI plays a crucial role in product teams’ everyday lives, providing insights into which features and strategies are paying off and which aren’t.

Klaas Hermans
Feb 7, 2023 ⋅ 6 min read
Conversion Funnel Analysis: How To Optimize Your Customer Journey

Conversion funnel analysis: How to optimize your customer journey

Product Management

In this guide, we’ll define what the conversion funnel is, outline its three main levels and four stages, and walk through steps to analyze the customer journey and optimize conversion.

Surbhi Sooni
Jan 4, 2023 ⋅ 6 min read
5 Delivery Metrics You Should Track (Apart From Velocity)

5 delivery metrics you should track (apart from velocity)

Product Management

Ensuring smoother delivery practices leads to better product outcomes. Here are five delivery metrics you should track apart from velocity.

Bart Krawczyk
Dec 19, 2022 ⋅ 6 min read