Product Management

  • As with every process in agile development, the product development lifecycle is designed to help teams deliver value quickly and effectively through learning and iteration.

  • AARRR metrics — also known as pirate metrics — focus on every stage of the customer lifecycle to help you gain actionable insights into your consumers, identify bottlenecks, and create sustainable growth.

  • The fields of project management and product management are commonly — and erroneously — used interchangeably. In this guide, we unpack how the two roles differ.

  • Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for the market.

  • The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand what they’re trying to do with it.

  • Whereas a typical product roadmap might show expected release dates for new features and enhancements, in agile, the notion of sticking to deadlines becomes counterintuitive.

  • Creating a go-to-market strategy is more art than science. However, it is crucial to start with a hypothesis, do it early, and make it fluid enough to pivot based on data.

  • As much as we dislike deadlines, they’re often necessary for proper business planning. How do we balance hitting deadlines without burning out the team along the way?

  • Best practices to create a good product experience include gathering customer feedback, adhering to quality, following user-centered design (UCD) principles, and applying data-driven product management strategies.

  • Feature creep can be mitigated through prioritization, communication, technical planning, and effective negotiation of the ideas that still arise during execution.