Cannibalization is when a product “eats” another one’s market share. Usually seen as a bad thing, cannibalization can be intentional, unintentional, or cross-market.

A strategic roadmap can be a blessing or a curse. Discover what a strategic roadmap is (and isn’t), common antipatterns to avoid, and how to build one by looking at a real-world example.

Product managers must learn how to estimate the gravitas of their decisions and how to cut losses gracefully (with minimal damage) when they inevitably happen.

We discuss five product management trends to keep your eye on in 2023, including an increased focus on monetization, data, remote work, and specialized PM roles.

In the time between the first paper on SMART goals being released and today, research has advanced and proposed two new values: (E)thical and (R)ewarding.

There is no magic bullet or secret recipe to make your go-to-market a success every time, but these tips and insights will at least help you sleep at night.

It is probably every company’s dream to one day be the one ruling them all — having a 100 percent market share.

The biggest challenge in building freemium-based products is balancing free against premium options. It’s an art that requires a lot of consideration and experimentation.

Sharing product roadmaps publicly garners transparency and support. Product roadmaps prove progression and that you as a team and product are worth the continued investment.

The ICE score is intended to give you the most impactful and easiest to deliver and opportunities ordered from top to bottom.

In product development, telling a great story can help engage your stakeholders and customers. But the stories you tell about your product need to be grounded in facts rather than fiction.

Among the best-performing products are those that build new habits for their users. If people come back habitually, the likelihood they will churn decreases dramatically.