Sara Nguyen My greatest career achievement was when I was recognized as "GIF Master" for my GIFs in the company Slack channel. A close second is that I've written over 600,000 words in the past two years.

15 product roadmap tools to consider (free and paid)

10 min read 2884

15 Product Roadmap Tools To Consider (Free And Paid)

Editor’s note: This blog was updated on 18 April, 2023 to add five tools (four paid and one free) that were not previously included in the article. 

One of the most powerful tools in a product manager’s bag is the product roadmap. It’s an important part of communicating product strategy to stakeholders and your team.

In this guide, we’ll introduce you to 15 product roadmap tools — 11 paid solutions and four free alternatives — that can help your team be more productive and efficient.

Table of contents

What is a product roadmap?

A product roadmap outlines the future product development and marketing plan. It’s a visual representation of the product vision and how to get there. It often contains detailed notes and tasks assigned to particular product team members.

The product roadmap is essentially a way for a product team to stay organized and focused on what’s important to optimize the development and delivery of the product. It shows progress on a project, estimated timelines, and what should be done next.

Why use product roadmapping software?

Product roadmapping software makes it simpler to keep track of large to-do lists, backlogs, and ideas. A roadmap helps to keep the various teams and stakeholders involved in building a product on track to meet development goals. It can also be a place for online collaboration and communication between employees.

Roadmapping enables product managers to more effectively:

  • Communicate priorities — a roadmap visibly demonstrates why it’s important for a particular task to be completed in the grand scheme of a project
  • Engage stakeholders — stakeholders require updates on progress and what is happening, and roadmaps are an excellent visual aid to ensure efficient communication and build consensus for your product vision
  • Provide visibility into work — transparency is crucial to building trust with stakeholders. A roadmap can help provide visibility into what your team is working on and why
  • Drive efficiency — a roadmap contains all critical information in one place, which makes it easier for cross-functional teams to understand priorities and what they should be working on
  • Foster collaboration — product roadmapping software provides real-time communication tools, enabling teams to quickly huddle (virtually) to answer questions and discuss new ideas

How to choose the best product roadmap tools for your project

Choosing the right product roadmap software will completely depend on your team, its work style, and your budget and business goals.

Below are a few things to evaluate when adopting a new product roadmap software.


Consider what tools you need for your team to successfully use a roadmap.

Is your team used to GANTT charts, PERT charts, kanban boards, something else? Do you need export/import capabilities? Do you need different viewing permissions for stakeholders versus your team?

Answering these types of questions can aid in your search for a roadmapping software solution.


A visually appealing roadmap can help support your decisions when prioritizing the backlog. Whether you’re communicating with your team, your customers, business leaders, or other stakeholders in the product development process, data visualization makes it easier to communicate your product strategy.


For some companies, budget is not an issue. Others are more cautious with their expenses.

Consider your company’s budget while also considering your needs as a product manager when choosing a roadmapping tool.


A good product roadmap tool allows for real-time modifications and communication. The ability to take feedback and quickly incorporate it into your roadmap in one place is a major benefit of roadmapping software.

Let’s review some popular roadmapping tools and explore why they might be a good fit for your team.

Trello: Simple product roadmapping tool for small teams

Trello is a visual and easy-to-use project management tool. It’s a kanban-style list-making application that provides a simple way to organize your team’s tasks.

Trello’s boards, lists, and cards can help a team move from ideas to functioning features with real-time updates.

Trello Product Roadmap Tool Example

Trello makes it simple to get started because it provides numerous templates to create workflows. These templates can help you track product development, manage agile sprints, and collect data on feedback.

If you need multiple integrations, Trello has “Power-Ups” that can connect with tools such as Dropbox and Google Drive. It can make your product roadmap easier to understand and swiftly move the workflow along.

Most of Trello’s features are free to use. Paid plans range from $6.00 to $17.50 per user per month. Features in paid plans can include unlimited boards, timeline view, and simple data export.

The free plan enables users to have up to 10 boards. If you’re a small team with a limited budget, Trello might be an easy option to get started on product roadmapping.

Pros Cons
Easy to share with stakeholders Not designed specifically for product roadmapping
Easily integrates with other apps in your workflow Limited functionality
Visually appealing Can’t create different levels of access for different stakeholders

airfocus: Easily customizable roadmapping software

airfocus is specifically designed for product roadmapping. It has an easy-to-use roadmap builder and can be customized to meet the needs of the product team.

No matter how unorthodox your process, airfocus is flexible enough to match your team’s collaboration style. It offers several views including kanban boards, tables, timelines, and more.

airfocus Product Roadmap Tool Example

It also has unique features, such as custom scoring frameworks to automate prioritization. airfocus also has Priority Poker, an interactive negotiation meeting with stakeholders to discuss product priorities.

airfocus has a 14-day free trial. Once it’s over, plans range from $19–109 per user per month. If you pay annually, you’ll get two months free. There is no free version of airfocus available.

Pros Cons
Customization makes it easy to fit your team’s work style Some integrations are only available in higher-tiered plans
Can change access views for different stakeholders The lowest-tier plan only has one workspace
Syncs with several popular online tools No free tier

ProductPlan: Beautiful, ready-to-go roadmap templates

ProductPlan prides itself on its ability to help product managers easily build and share roadmaps. PMs looking to impress stakeholders with a visual roadmap will enjoy ProductPlan. It has many templates, which can be customized using a drag-and-drop builder.

ProductPlan Product Roadmap Tool Example

One of the key benefits of ProductPlan is the ability to create different levels of viewing access for stakeholders. For example, the development team might receive a more granular version of the roadmap while investors might see a roadmap dictating the vision and direction. This saves product managers time because they don’t have to create multiple roadmaps for each stakeholder.

The basic plan starts at $49 per user per month. Premium plans are only available on an annual basis starting at $828 per user for one year. It’s a more expensive option, so you’ll want to take advantage of the 14-day free trial to determine whether this is the best option for your team.

Pros Cons
Unlimited viewers (meaning they don’t have editing privileges but can view the roadmap) More expensive compared to other tools
Great visualization for every person on your team Functionality can be overwhelming for newcomers
Many customization options

Productboard: Best for prioritization

Productboard helps teams organize feedback, prioritize tasks, and create a visual roadmap. By putting a focus on customer feedback, product teams are more likely to focus on meaningful backlog items, which will improve sprint planning, the customer experience, and, subsequently, revenue.

Productboard Product Roadmap Tool Example

One of the unique features of Productboard is the ability to collect and organize customer feedback. Listening to your customer’s needs and desires is a crucial part of successfully prioritizing your product tasks.

Productboard has a 15-day free trial with no free plan available. Paid plans start at $25–90 per user per month. Scale and Enterprise plans require custom quotes.

Pros Cons
Makes it easier to analyze customer feedback for prioritization One of the more expensive product roadmap tools
Different views are available for different stakeholders Only has kanban and timeline views
Has a backlog import feature Advanced features such as Slack integration are not available in the basic plan

Wrike: A real-time collaboration and productivity tool

Wrike is a product management tool with a focus on improving internal collaboration and communication. This can help boost employee productivity by ensuring everyone is aligned with the product roadmap.

Wrike Product Roadmap Tool Example

This tool can help centralize product discussion by uniting messages across cross-functional teams. Wrike claims this can help break down silos and organize key decisions. The workflows make it easier to see what progress is being made and eliminates the need for check-in emails.

Wrike offers a free plan, which includes features such as task management, live activity stream, interactive boards, and spreadsheet views. Paid plans have more advanced features, including interactive GANTT charts, shareable dashboards, and custom workflows.

Plans range from $9.80–24.80 per user per month. Large teams may ask for a custom quote. Wrike also offers a 14–day free trial of its paid plans.

Pros Cons
Helps facilitate collaboration across internal teams Advanced features such as custom workflows only available in premium plans
Improves time efficiency Learning curve
Contains prebuilt product templates

Aha!: A comprehensive tool for incorporating product strategy

Aha! is one of the most popular product management tools, boasting more than 500,000 users. This product management tool can easily create a timeline with details tailored to specific stakeholders. The drag-and-drop builder makes it easy to collaborate with other team members and convey important information on the timeline.

Aha! Product Roadmap Tool Example

Product managers like using Aha! because it does more than create a compelling visual roadmap; it also includes other features not found in other roadmap tools, such as setting a product strategy, crowdsourcing ideas, and reporting on progress. Having one software tool that can accomplish all of these tasks makes product development easier in myriad ways.

Aha! plans start at $59 per user per month if paid annually. There is a 30-day free trial that enables you to test all features in the Enterprise plan.

Aha! is one of the most expensive tools on this list, but it does include everything you need for successful product development.

Pros Cons
Generous 30-day free trial Most expensive, especially if you add additional features
All-in-one place for product development needs Time-intensive to set up all features
Nearly everything is customizable Contains more features than some product teams need

Roadmunk: End-to-end product roadmapping

Roadmunk has several product roadmapping features, such as milestones, various roadmap styles, and tracking ownership of tasks. It’s easy to import your data and use the drag-and-drop feature to quickly create a product roadmap.

Roadmunk Product Roadmap Tool Example

Roadmunk also includes features for collecting feedback from consumers to make informed, customer-driven product decisions. This can help teams confidently decide what to prioritize next when combined with the built-in prioritization scoring method.

All plans start with a 14-day free trial; there is no free plan. Paid plans range from $19–99 per user per month when paid annually. You may have to pay additional fees for advanced features such as additional viewers and two-way Jira+Azure DevOps.

Pros Cons
Import and export options Two-way Jira integration is only available in higher-tiered plan
Easy to set up visual product roadmaps Extra fees to add additional viewers
Includes other features, such as capturing feedback and prioritizing ideas Intuitive product roadmap with high-level summaries‘s product roadmap tool is more complex than most other options, so it’s best for larger teams that can really make the most out of all of its features and tools. One of it’s main highlights is its “high-level visual summary that explains the vision and direction of your product over time.” Product Roadmap

Pricing varies based on the number of seats and access to functionality. Individuals can use for free (up to two seats), and the paid plans range from “Basic,” “Standard,” and “Pro” at $8, $10, and $16 per seat per month, respectively. There’s also an enterprise option that can be coordinated and priced with their sales team. is designed to be customized, so it may not be the best option if you want something more boilerplate. It will likely take time to set up and get running, and with its vast features, will have a steeper learning curve.

Pros Cons
Highly customizable roadmap templates

No free plan available

Wide range of integrations and automations Can be overwhelming for new users
Multiple roadmap views (list, board, timeline, etc.) Some features only available in higher-tier plans

Asana: Comprehensive work management with easy roadmapping

Asana is a popular, comprehensive tool for work and project management. They have a lot of product offerings across the work management space, and their products are all-around very solid. It’s quite user-friendly and doesn’t require a lot of time to build it out.

Asana Roadmapping Screenshot

Another very helpful perk of Asana is that it has very comprehensive documentation. They publish a lot of content on various project management topics that can help users as they navigate the software.

Asana offers a basic, “free forever” plan for individuals who need the basics. Their “Premium” plan — designed for teams — is $10.99 per user per month, and their “Business” plan is $24.99 per user per month.

Pros Cons
User-friendly and easy to scale Limited free plan, teams will almost certainly need to pay
Integrations with popular tools Limited roadmap customization options
Lots of resources available across their site


A lot of people talk about ClickUp — and for good reason! Though we’re writing about it here as a paid tool, its free plan is very generous. In terms of product roadmaps, it doesn’t have as many bells and whistles as some of its competitors, but it’s listed as an “advanced” feature.

Even just by looking at the demos, it’s less user-friendly than, say, Asana. Nonetheless, it comes with a small batch of free templates so you don’t have to build from scratch:ClickUp Roadmap

ClickUp is free for personal use with 100MB of storage — a pretty sweet deal for individuals who want to keep track of work on their own. For small teams, it’s $9 per member per month, $19 for mid-sized teams (their “Business” plan), and $29 for a “Business Plus” plan. Enterprise plans are negotiated through ClickUp directly.

Pros Cons
Multiple roadmap views (list, board, Gantt, etc.) Complicated UI, steeper learning curve for new users
Generous free plan for individuals Some advanced features only available in paid plans
Goal tracking and automation capabilities is different from many of the other sites listed here because its purpose is specific to building product roadmaps. It offers other aspects of project management as well, including strategy and capacity planning. It’s highly customizable and has been pushing continuous updates to improve its tools and features. Roadmap has a strong focus on integrating with other tools and promoting collaboration amongst teams, so it’s rather complex and has a steep learning curve. With that, it is a bit on the pricier side — it’s most basic plan is $39 per user per month, and a “Pro” subscription costs $89 per editor per month.

Pros Cons
Designed specifically for product roadmaps Expensive plans not ideal for small teams
Comprehensive integrations with other tools Steep learning curve
Supports agile methodologies

4 free product roadmap tools to try before you buy

Some tools we’ve mentioned, such as Trello, have free plans, but they often restrict certain features to paid users. However, there are other free alternatives that do not impose strict limitations.


Bitrix24 offers simple product management tools and a variety of views, including a GANTT chart, kanban board, calendar, or planner. It also provides tools to help you efficiently manage scrum teams and projects.

The free plan is fairly comprehensive and may include enough features to serve your product team’s needs. You can also upgrade to get more advanced features, such as allowing observers and participants to your roadmap.


TeamGantt has a simple drag-and-drop interface that makes it easy to customize prebuilt templates. Since it’s all online, TeamGantt allows for easy collaboration between team members.

The free plan is a great option for students and small projects. It includes one manager, two collaborators, one project, and 60 tasks. For more advanced features, you can try the 30-day trial for a premium plan.


If you’re looking for an on-premise solution, OpenProject may be a viable product management tool. It’s also available on the cloud.

The basic free plan includes features such as custom fields and workflows, user permissions, and time tracking.


Lastly, we have Freedcamp. It’s not specifically built for product roadmapping but can certainly be modified and adapted for that purpose. It has unlimited projects, tasks, and users under its free plan and comes with customizable tasks, subtasks, and milestones.

With its calendar, Gantt chart, and Kanban board views, Freedcamp enables teams to visualize their product roadmaps in various formats.

Which product roadmap solution is right for you?

You may need to sign up for a handful of free trials to find the product roadmapping software that fits your product team’s needs. Above all else, look for a tool that enables you to effectively communicate your product strategy, track and report on your progress, and facilitate collaboration with employees and stakeholders.

Featured image source: IconScout

LogRocket generates product insights that lead to meaningful action

LogRocket identifies friction points in the user experience so you can make informed decisions about product and design changes that must happen to hit your goals.

With LogRocket, you can understand the scope of the issues affecting your product and prioritize the changes that need to be made. LogRocket simplifies workflows by allowing Engineering and Design teams to work from the same data as you, eliminating any confusion about what needs to be done.

Get your teams on the same page — try LogRocket today.

Sara Nguyen My greatest career achievement was when I was recognized as "GIF Master" for my GIFs in the company Slack channel. A close second is that I've written over 600,000 words in the past two years.

Leave a Reply