Tag: product-strategy

How To Use Concept Map Templates For Brainstorming

How to use concept map templates for brainstorming

Product Management

Joseph D. Novak introduced concept mapping during the 1970s to visualize the evolving scientific understanding of students.

Zeynep Cansu Yildirim
Apr 24, 2024 ⋅ 5 min read
A Guide To Success Metrics

A guide to success metrics

Product Management

Success metrics are measurable parameters used to measure progress, effectiveness, and ultimately, success.

Dr. Marina Stojanovski
Apr 23, 2024 ⋅ 4 min read

A guide to the V2MOM framework

Product Management

The V2MOM framework encourages continuous communication and updates, making it a dynamic tool for managing progress towards goals.

Bartosz Jaworski
Apr 22, 2024 ⋅ 5 min read
What Are Product Lines - Types, Examples, And Strategies

What are product lines? Types, examples, and strategies

Product Management

Product lines are more than just a collection of products. They are a reflection of a company’s strategic vision and market positioning.

Kayode Adeniyi
Apr 19, 2024 ⋅ 5 min read
Embracing Product-Led Growth- Principles, Strategies, And Metrics

Embracing product-led growth: Principles, strategies, and metrics

Product Management

The core of PLG relies on reducing time to value and relentlessly improving the user experience by creating multiple a-ha moments.

David Pereira
Apr 18, 2024 ⋅ 5 min read
A Guide To Developing Customer Profiles

A guide to developing customer profiles

Product Management

A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company.

Daniel Schwarz
Apr 16, 2024 ⋅ 5 min read
Developing A Customer Acquisition Strategy

Developing a customer acquisition strategy

Product Management

A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.

Bart Krawczyk
Apr 15, 2024 ⋅ 6 min read

Conducting a workshop for creating effective user stories

Product Management

A user story workshop is where the whole product team and relevant stakeholders get together to build a shared understanding.

David Pereira
Apr 12, 2024 ⋅ 4 min read

A guide to optimizing the digital customer experience

Product Management

The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.

Kayode Adeniyi
Apr 11, 2024 ⋅ 4 min read
A Guide To Crafting Your Brand Strategy

A guide to crafting your brand strategy

Product Management

Brand strategy is one of the most underestimated forces that shapes the trajectory of your products and services.

Suhasini Gadam
Apr 10, 2024 ⋅ 8 min read
How To Leverage Customer Discovery Techniques In A Large Company

How to leverage customer discovery techniques in a large company

Product Management

Most customer discovery articles are tied to startups, but customer discovery is heavily applicable to established, mature companies as well.

Joel Polanco
Apr 8, 2024 ⋅ 6 min read

How to use the PR/FAQ method to drive product innovation

Product Management

The PR/FAQ method helps you clarify your vision, communicate your strategy, validate your assumptions, and solicit feedback from others.

Bartosz Jaworski
Apr 5, 2024 ⋅ 4 min read