Overengineering occurs when you build a product that is way more complex than it needs to be for a user to find value in it.

Interchangeable modules simplify development and allow for flexibility and customization without hurting the product’s functionality.

Product segmentation refers to dividing your product offering into smaller groups of products that target different market segments.

Building a design system is a complex but rewarding journey, and treating it as a product that serves other products is key to its success.

Unbundling involves breaking down a product or service into its individual components, allowing customers to purchase only what they require.

Product markets offer you a chance to compete with other businesses to satisfy customer demands and preferences.

Sunsetting a product and product decommissioning are complex processes that require strategic planning and effective communication.

Making product decisions that don’t scale may sound counterintuitive, but it can be essential for the long-term success of your product

Customer observation helps you understand their pain points, needs, user patterns, and in general what works for them versus what doesn’t.

A developer relations specialist — also called DevRel — is a cross-section between a community manager and a product marketing manager.

Try supporting NPS with CES, which helps you uncover where customers struggle, and CSAT, which focuses on product satisfaction.

When it comes to managing a product, you need to find the right balance between innovation and optimization.