As a business, you want to find the specific set of consumers that will buy, use, and appreciate your products and services.

By prioritizing brand equity as a key driver of success, you can build enduring relationships with your customers.

Brand strategy is one of the most underestimated forces that shapes the trajectory of your products and services.

Budget management refers to the planning of financial resources allocated to support a product from conception to completion and beyond.

Customer acquisition is your lifeline. Without customers, there’s no revenue, and without revenue, eventually there will be no business.

An SDK is a comprehensive collection of tools and documentation that helps simplify integrations with a specific platform.

Brand recognition refers to the extent consumers can identify and recognize a brand with its associated products and services.

PEST stands for political, economic, social, and technological factors that can have a significant impact on your business.

Recognizing the warning signs and identifying the root causes of burnout goes a long way toward protecting your productivity — not to mention your state of mind.

All in all, an action plan (especially when finely tuned and strategic) complements your product strategy by providing an actionable roadmap to success.

When you embrace Conway’s law and understand its influences on organizational structure and social dynamics, you can benefit from its direct correlation with product outcome and quality.

Pricing is one of the hardest puzzles product managers have to solve, especially when there’s a lot of uncertainty.