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product strategy
Driving growth through referral programs
A referral program is a product growth strategy to encourage retained users to introduce your product to new potential users.
Driving success through process improvement
Process improvement involves an investigation of each stage of your product development to ensure maximum efficiency and effectiveness.
A guide to the Van Westendorp Price Sensitivity Meter (PSM)?
The Van Westendorp Price Sensitivity Meter is a tool used to determine the range of prices your users would deem acceptable...
Building products in the open
Building in the open is a modern way of engaging with customers and other interested audiences. Discover the benefits and drawbacks...
Understanding the cost of revenue
The cost of revenue refers to the costs accrued to generate revenue and usually comes from either cost-to-serve or cost of...
How to optimize push notifications without annoying users
Push notifications can be a very effective way to engage your app’s users. But if done wrong, they can do great...
A guide to creating an effective strategic plan
Strategic plans can take many forms, but their common goal is to provide a north star, inspiring your team and intriguing...
Managing sales requests that don’t align with product strategy
Sales requests are a critical source of information and it’s dangerous to shut down requests because they don’t align with product...
Cultivating a customer-first culture in product development
You don’t want customers to have to find your product. Instead, you want them to be part of its evolution from...
A guide to crafting a compelling value proposition
A value proposition is what you expect to be the reason why customers will choose your product or service over another.
A guide to conducting a needs assessment
A needs assessment is a systematic process used to identify, analyze, and evaluate gaps between the current and desired situation.
How to stay focused on business value
Business value is important because you want to ensure that you deliver on customer experience while focusing on areas that will...
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