product strategy

Driving Growth Through Referral Programs

Driving growth through referral programs

A referral program is a product growth strategy to encourage retained users to introduce your product to new potential users.
Shehab Beram
7 min read
Driving Success Through Process Improvement

Driving success through process improvement

Process improvement involves an investigation of each stage of your product development to ensure maximum efficiency and effectiveness.
Todd Lankford
6 min read
A Guide To The Van Westendorp Price Sensitivity Meter (PSM)?

A guide to the Van Westendorp Price Sensitivity Meter (PSM)?

The Van Westendorp Price Sensitivity Meter is a tool used to determine the range of prices your users would deem acceptable...
Bart Krawczyk
6 min read
Building Products In The Open

Building products in the open

Building in the open is a modern way of engaging with customers and other interested audiences. Discover the benefits and drawbacks...
Daniel Schwarz
6 min read
Understanding the cost of revenue

Understanding the cost of revenue

The cost of revenue refers to the costs accrued to generate revenue and usually comes from either cost-to-serve or cost of...
Bart Krawczyk
7 min read
How To Optimize Push Notifications Without Annoying Users

How to optimize push notifications without annoying users

Push notifications can be a very effective way to engage your app’s users. But if done wrong, they can do great...
Anna-Lena König
7 min read
A Guide To Creating An Effective Strategic Plan

A guide to creating an effective strategic plan

Strategic plans can take many forms, but their common goal is to provide a north star, inspiring your team and intriguing...
Kimberly Shyu
5 min read
Managing Sales Requests That Don't Align With Product Strategy

Managing sales requests that don’t align with product strategy

Sales requests are a critical source of information and it’s dangerous to shut down requests because they don’t align with product...
Diana Hsieh
7 min read
Cultivating A Customer First Culture In Product Development

Cultivating a customer-first culture in product development

You don’t want customers to have to find your product. Instead, you want them to be part of its evolution from...
Todd Lankford
10 min read
A Guide To Crafting A Compelling Value Proposition

A guide to crafting a compelling value proposition

A value proposition is what you expect to be the reason why customers will choose your product or service over another.
Anna-Lena König
5 min read
A Guide To Conducting A Needs Assessment

A guide to conducting a needs assessment

A needs assessment is a systematic process used to identify, analyze, and evaluate gaps between the current and desired situation.
Klaas Hermans
3 min read
How To Stay Focused On Business Value

How to stay focused on business value

Business value is important because you want to ensure that you deliver on customer experience while focusing on areas that will...
Susan Stavitzki
5 min read