Tag: product-strategy

A Guide To Developing Customer Profiles

A guide to developing customer profiles

Product Management

A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company.

Daniel Schwarz
Apr 16, 2024 ⋅ 5 min read
Developing A Customer Acquisition Strategy

Developing a customer acquisition strategy

Product Management

A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.

Bart Krawczyk
Apr 15, 2024 ⋅ 6 min read

Conducting a workshop for creating effective user stories

Product Management

A user story workshop is where the whole product team and relevant stakeholders get together to build a shared understanding.

David Pereira
Apr 12, 2024 ⋅ 4 min read

A guide to optimizing the digital customer experience

Product Management

The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.

Kayode Adeniyi
Apr 11, 2024 ⋅ 4 min read
A Guide To Crafting Your Brand Strategy

A guide to crafting your brand strategy

Product Management

Brand strategy is one of the most underestimated forces that shapes the trajectory of your products and services.

Suhasini Gadam
Apr 10, 2024 ⋅ 8 min read
How To Leverage Customer Discovery Techniques In A Large Company

How to leverage customer discovery techniques in a large company

Product Management

Most customer discovery articles are tied to startups, but customer discovery is heavily applicable to established, mature companies as well.

Joel Polanco
Apr 8, 2024 ⋅ 6 min read

How to use the PR/FAQ method to drive product innovation

Product Management

The PR/FAQ method helps you clarify your vision, communicate your strategy, validate your assumptions, and solicit feedback from others.

Bartosz Jaworski
Apr 5, 2024 ⋅ 4 min read
Techniques For Gaining Insights From Customers

Techniques for gaining insights from customers

Product Management

A deep understanding of your customers helps you prioritize problems, define solutions, and adjust communications.

Bart Krawczyk
Apr 4, 2024 ⋅ 3 min read
Strategies For Identifying Your Target Market

Strategies for identifying your target market

Product Management

The process of identifying your target market is an ongoing effort that evolves with your product and the marketplace.

Kayode Adeniyi
Apr 3, 2024 ⋅ 6 min read

An overview of effective customer acquisition

Product Management

Customer acquisition is your lifeline. Without customers, there’s no revenue, and without revenue, eventually there will be no business.

Suhasini Gadam
Mar 19, 2024 ⋅ 7 min read

An overview of functional requirements

Product Management

Functional requirements describe the desired outcome from the user’s perspective so it’s easier to understand the end result.

Bartosz Jaworski
Mar 15, 2024 ⋅ 5 min read
A Guide To Decoding Switching Costs

A guide to decoding switching costs

Product Management

You can leverage switching costs to your advantage to hold onto customers and make them less likely to want to switch.

Susan Stavitzski
Mar 14, 2024 ⋅ 5 min read