A pivot helps organizations (established or start-ups) to seek better growth opportunities and respond swiftly to market feedback.

Joseph D. Novak introduced concept mapping during the 1970s to visualize the evolving scientific understanding of students.

Success metrics are measurable parameters used to measure progress, effectiveness, and ultimately, success.

The V2MOM framework encourages continuous communication and updates, making it a dynamic tool for managing progress towards goals.

Product lines are more than just a collection of products. They are a reflection of a company’s strategic vision and market positioning.

The core of PLG relies on reducing time to value and relentlessly improving the user experience by creating multiple a-ha moments.

A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company.

A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.

A user story workshop is where the whole product team and relevant stakeholders get together to build a shared understanding.

The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.

Brand strategy is one of the most underestimated forces that shapes the trajectory of your products and services.

Most customer discovery articles are tied to startups, but customer discovery is heavily applicable to established, mature companies as well.