As a PM, you’re responsible for functional requirements and it’s vital that you don’t confuse them with other requirements.

Social commerce occurs when companies use social media platforms to sell products or services to a targeted group of users.

Cross-selling is the process of introducing complementary products or services that add additional value to a current sale or post sale.

A sequence diagram is composed of several key components that provide a clear and detailed view of how system elements collaborate over time.

Prestige pricing targets customers who value quality and exclusivity, but it’s more than setting a high price.

Predictive analytics uses historical data, statistical algorithms, and machine learning techniques to forecast future outcomes.

Marketing integration refers to strategically aligning marketing channels to create a consistent brand experience.

By mastering cross-selling techniques you can build long-term customer relationships and increase your customer lifetime value (CLV).

As a PM, you have to ensure that whatever updates are made to the product align with the overall goals of the company.

Product metrics are quantitative measures used to evaluate product performance and identify actionable insights.

Learn five essential lessons from guiding nine startups to an outcome-driven, product-led approach, including niche focus, flexible frameworks, and decisive action.

A happy customer is an enthusiastic advocate for your brand, a loyal repeat customer, and a source of positive word-of-mouth.