A product qualified lead is a potential user who has experienced value from your product firsthand, often from using a product trial.

A referral program is a product growth strategy to encourage retained users to introduce your product to new potential users.

Disciplined agile is a flexible agile method that adapts to your team’s needs rather than the other way around. Instead of a rigid set of non-tailorable rules, DA offers a toolkit.

If handled poorly, product ops can slow down your product teams and significantly strain your business operations costs. Unfortunately, many companies don’t have a dedicated team to handle this crucial process.

Often, product managers shoulder the full blame for failing to identify edge cases early in the product development process — that is, before the sprint begins.

A scope of work serves as a roadmap for a given project or product initiative and helps you set expectations and minimize misunderstandings by ensuring alignment among stakeholders.

Market opportunity analysis is the pivotal first step in crafting both a company’s initial strategy and its product strategy.

PRINCE2 is a product-focused project management methodology that concentrates on identifying, defining, and managing products.

Silos are the obstacles and barriers that occur between different teams and inhibit the transmission of information.

There are countless tools that product managers can use to streamline a wide range of tasks, such as roadmapping, wireframing, user research, and competitive analysis.

The spiral model focuses on identifying the risk early in product development, developing strategies around it, and reflecting those strategies on what to build.

A feasibility study aims to determine whether a proposed opportunity is financially and technically viable and commercially profitable.