Tag: product-strategy

Strategy Vs. Tactics: What's The Difference And How To Measure

Strategy vs. tactics: What’s the difference and how to measure

Product Management

In this guide, we’ll highlight the difference between strategy and tactics and explore how each impacts the other.

Anjana Rao
Feb 20, 2023 ⋅ 6 min read
What Is A Design Concept And How To Write One?

What is a design concept and how to write one?

Product Management

The purpose of a design concept is to help designers and developers visualize what the product should look like and, in doing so, drive additional value for customers.

Surbhi Sooni
Feb 16, 2023 ⋅ 5 min read
Software Testing Lifecycle Phases: Alpha, Beta, And General Availability

Software testing lifecycle phases: Alpha, beta, and general availability

Product Management

The software testing lifecycle consists of multiple phases, including alpha, beta, and general availability, designed to enhance the user experience.

Monica Dhiman
Feb 15, 2023 ⋅ 6 min read
OKRs Vs. KPIs: What’s The Difference?

OKRs vs. KPIs: What’s the difference?

Product Management

In this guide, we’ll highlight the difference between OKRs and KPIs and demonstrate how you can use them both to drive value and better outcomes.

David Pereira
Feb 13, 2023 ⋅ 5 min read
Mission Vs. Vision Statements: Key Differences And Importance

Mission vs. vision statements: Key differences and importance

Product Management

The vision statement drives the end goal of the product, aligning stakeholders and roadmaps. The mission statement drives the “how” of the product.

Anjana Rao
Feb 2, 2023 ⋅ 4 min read
Top 6 Frameworks For Decision Making

Top 6 frameworks for decision-making

Product Management

There are important separations between types of decision-making processes: should this be made by a group or individual? Do you need consensus?

Antonio da Fonseca Neto
Jan 30, 2023 ⋅ 6 min read
What Is Iterative And Incremental Development? Process, Examples

What is iterative and incremental development? Process, examples

Product Management

Review what iterative and incremental development means, weigh the pros and cons, and see how an iterative and incremental development process works in practice by looking at examples.

Suhasini Gadam
Jan 26, 2023 ⋅ 6 min read
How To Create An Effective Contingency Plan

How to create an effective contingency plan

Product Management

A contingency plan — also known as a “plan B” or “backup plan” — is used by organizations to effectively respond once a risk occurs.

Michael Crawford
Jan 26, 2023 ⋅ 4 min read
What is release management? 3-step process for agile teams

What is release management? 3-step process for agile teams

Product Management

Despite calling ourselves scrum teams, we often aren’t equipped to learn fast enough. Here are three steps to improve your release management process and set your next deployment up for success.

David Pereira
Jan 25, 2023 ⋅ 5 min read
Why Cannibalization In Product Doesnt Have To Be Bad

Why cannibalization in product doesn’t have to be bad

Product Management

Cannibalization is when a product “eats” another one’s market share. Usually seen as a bad thing, cannibalization can be intentional, unintentional, or cross-market.

Antonio da Fonseca Neto
Jan 23, 2023 ⋅ 4 min read
How To Build A Strategic Roadmap: Examples And Antipatterns

How to build a strategic roadmap: Examples and antipatterns

Product Management

A strategic roadmap can be a blessing or a curse. Discover what a strategic roadmap is (and isn’t), common antipatterns to avoid, and how to build one by looking at a real-world example.

David Pereira
Jan 19, 2023 ⋅ 5 min read
Understanding Sunk Costs In Product Management

Understanding sunk costs in product management

Product Management

Product managers must learn how to estimate the gravitas of their decisions and how to cut losses gracefully (with minimal damage) when they inevitably happen.

Daniel Schwarz
Jan 18, 2023 ⋅ 5 min read