Tag: product-strategy

What Is Conjoint Analysis For Market Research?

What is conjoint analysis for market research?

Product Management

Conjoint analysis is a statistical method often used to conduct market research and evaluate how customers value different product attributes.

David Theil
Aug 9, 2023 ⋅ 6 min read
How To Detect Low Hanging Fruit

How to detect low-hanging fruit in business

Product Management

Low-hanging fruit are opportunities that have a positive impact on customer experience and aren’t too complex or costly to implement.

Else van der Berg
Aug 8, 2023 ⋅ 6 min read
What Is A Unique Selling Proposition And How To Craft One

What is a unique selling proposition and how to craft one

Product Management

As a product manager, you are the one responsible for building the unique selling proposition for your product.

Bartosz Jaworski
Aug 7, 2023 ⋅ 7 min read
What is an edge case? Meaning, examples in software development

What is an edge case? Meaning, examples in software development

Product Management

Often, product managers shoulder the full blame for failing to identify edge cases early in the product development process — that is, before the sprint begins.

Shehab Beram
Aug 3, 2023 ⋅ 3 min read
The Power Of A Call To Action (CTA): What It Is And How To Do It

The power of a call to action (CTA): What it is and how to do it

Product Management

In digital products or digital marketing, CTAs are commonly used to drive user engagement, promote conversion metrics, and help achieve business objectives.

Anna-Lena König
Aug 1, 2023 ⋅ 9 min read
Opportunity Solution Trees: A List Of Anti-patterns To Avoid

Opportunity solution trees: A list of anti-patterns to avoid

Product Management

An opportunity solution tree is a visualization tool designed to help product teams determine the best path to achieve a desired outcome.

Bart Krawczyk
Jul 28, 2023 ⋅ 5 min read
Is Product-Market Fit A Myth?

Is product-market fit a myth?

Product Management

Product-market fit allows you to provide immediate value to users who are seeking a solution for a problem that they’re experiencing.

Diana Hsieh
Jul 27, 2023 ⋅ 4 min read
Building A Culture Of Experimentation

Building a culture of experimentation

Product Management

Fostering an experimentation culture tends to be a lot harder for bootstrapped companies than for companies who can afford to take the risk.

Else van der Berg
Jul 26, 2023 ⋅ 5 min read
What Is Lean Six Sigma?

What is Lean Six Sigma? Certifications, belts, principles, examples

Product Management

Lean Six Sigma is a data-driven methodology designed to help you identify and eliminate process inefficiencies while reducing variation and enhancing quality — all with an eye towards achieving operational excellence.

Klaas Hermans
Jul 25, 2023 ⋅ 6 min read
A Guide To Reducing Customer Churn

A guide to reducing customer churn

Product Management

It’s way too common for product managers to try to fight churn without understanding what type of churn they’re dealing with.

Bart Krawczyk
Jul 24, 2023 ⋅ 7 min read
The OODA Loop Decision Making Model: Meaning, Process, Examples

The OODA loop decision making model: Meaning, process, examples

Product Management

The OODA loop strategy is a decision-making process designed to facilitate quick and efficient problem-solving before your competitors can.

Sara Nguyen
Jul 21, 2023 ⋅ 5 min read
Why Is Continuous Optimization Essential For Product Success

Why is continuous optimization essential for product success?

Product Management

The goal of continuous optimization is to assess the impact of the tests you ran and create capacity to keep working through the hypothesis.

Evie Brockwell
Jul 20, 2023 ⋅ 4 min read