Product strategy is the bridge between vision and execution. It clearly states the key bets you’re making.

Product strategy bridges the gap between your vision and the things you’re doing on the ground to actually get there.

The goal of continuous optimization is to assess the impact of the tests you ran and create capacity to keep working through the hypothesis.

To focus on outcomes, product teams need to adapt their mindset to think outcome-first, get buy-in, and deliver on these outcomes over time.