A/B testing is a method of comparative analysis where two versions of a product change (A and B) are tested against each other.

You could say that a landing page is the modern equivalent of flyers, but not limited to their static, limited form.

Team alignment is a state where team members understand, agree upon, and are committed to achieving clearly defined goals.

Customer behavior analysis (CBA) is the study of how individual customers, groups, or segments act when interacting with your product.

Product-led marketing is a strategy that focuses on the product itself as the main driver of customer acquisition, conversion, and retention.

A product specialist (PS) is a person with extensive knowledge about a specific product or product management-related responsibility.

A data product manager (DPM) is a type of PM who specializes in managing products that are heavily reliant on data.

The V2MOM framework encourages continuous communication and updates, making it a dynamic tool for managing progress towards goals.

Customer experience metrics are metrics that you can use to determine how customers perceive their interaction with your product.

The PR/FAQ method helps you clarify your vision, communicate your strategy, validate your assumptions, and solicit feedback from others.

Functional requirements describe the desired outcome from the user’s perspective so it’s easier to understand the end result.

To help you demonstrate a plan for your product goals and report on your progress, you can use a Gannt chart.