Else van der Berg

  https://elsevanderberg.substack.com/ Interim Product Lead/Advisor with a knack for strategic thinking. I help tech companies build products with customer and business impact.


3 Stories by Else van der Berg

Why agile processes won’t save you without a coherent strategy

It feels like only yesterday that the word “agile” indicated some nirvana state that every self-respecting tech company wanted to achieve.
0 4 min read

How to detect low-hanging fruit in business

Low-hanging fruit are opportunities that have a positive impact on customer experience and aren’t too complex or costly to implement.
0 6 min read

Building a culture of experimentation

Fostering an experimentation culture tends to be a lot harder for bootstrapped companies than for companies who can afford to take the risk.
0 5 min read