Tag: product-strategy

What Is Alpha Testing? Definition And Process With Examples

What is alpha testing? Definition and process with examples

Product Management

Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for the market.

Klaas Hermans
Sep 20, 2022 ⋅ 6 min read
What is the Jobs-to-be-Done framework? Examples and overview

What is the Jobs-to-be-Done framework? Examples and overview

Product Management

The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand what they’re trying to do with it.

Emma Burt
Sep 16, 2022 ⋅ 5 min read
Agile Roadmaps: Examples, Frameworks, And How To Create One

Agile roadmaps: Examples, frameworks, and how to create one

Product Management

Whereas a typical product roadmap might show expected release dates for new features and enhancements, in agile, the notion of sticking to deadlines becomes counterintuitive.

Anthony Murphy
Sep 15, 2022 ⋅ 5 min read
What Is Product Experience? Examples And How To Improve PX

What is product experience? Examples and how to improve PX

Product Management

Best practices to create a good product experience include gathering customer feedback, adhering to quality, following user-centered design (UCD) principles, and applying data-driven product management strategies.

Surbhi Sooni
Sep 9, 2022 ⋅ 7 min read
What Is Feature Creep And How To Avoid It

What is feature creep and how to avoid it

Product Management

Feature creep can be mitigated through prioritization, communication, technical planning, and effective negotiation of the ideas that still arise during execution.

Bill Ryan
Sep 8, 2022 ⋅ 6 min read
What Is Beta Testing And How To Do It

What is beta testing and how to do it

Product Management

Beta testing is an important activity to help product managers validate their hypothesis and gather initial feedback about new products and features from real-life users.

Yewande Oyebo
Aug 31, 2022 ⋅ 5 min read
What Is The Shape Up Methodology? Definition And When To Use It

What is the Shape Up methodology? Definition and when to use it

Product Management

Learn everything you need to know about Shape Up, including its history, why and when to use it, and key concepts.

Roy Cobby
Aug 26, 2022 ⋅ 8 min read
Why A Product Adoption Strategy Is Crucial In B2B Scenarios

Why a product adoption strategy is crucial in B2B scenarios

Product Management

A sound product strategy must include an adoption strategy that considers the end-to-end business processes clients currently use to manage their jobs.

Harish Natarahjan
Aug 24, 2022 ⋅ 6 min read
Wireframe vs. mockup vs. prototype: What's the difference?

Wireframe vs. mockup vs. prototype: How are they different?

Product Management

Designers employ various techniques to test ideas quickly before building an actual product. What’s the difference between a wireframe, a mockup, and a prototype?

Bart Krawczyk
Aug 23, 2022 ⋅ 4 min read
What Are Product Features And How To Define Them

What are product features and how to define them (with examples)

Product Management

Your product features — and how you manage and prioritize them — should be focused on the best way to solve your customers’ problems.

Emma Burt
Aug 17, 2022 ⋅ 4 min read
What Is Product Positioning? Examples, Strategies, and Template

What is product positioning? Examples, strategies, and template

Product Management

Calibrating the right perception of your product is paramount to conveying the value it brings over its competitors. Learn more about product positioning in this comprehensive guide.

Anthony Murphy
Aug 10, 2022 ⋅ 6 min read
What Is Lean Product Management?

What is lean product management and how to apply it?

Product Management

Lean product management principles help product managers stay focused on creating customer-centric products while eliminating waste.

Monica Dhiman
Jul 29, 2022 ⋅ 5 min read