Perceived value is the worth, or benefit, that a customer believes they will receive from a product, depending on their individual needs.

Competitive advantage can only be created with strategic management. As PMs, we identify the differentiator points and amplify them to create a competitive advantage.

A gap analysis is a strategic planning tool that can help you identify discrepancies between your current performance and your desired or potential performance.

Often, the plethora of choices you must make generates decision fatigue, clouding objectivity and escalating subjectivity. A decision matrix helps distill choices down to their core attributes, offering a simplified, objective perspective for comparison.

Scrum ceremonies are a series of structured events that provide a foundation for effective communication, collaboration, and decision-making among team members.

A Lean Canvas is a single, visual document that outlines what you need to consider when moving from a potential idea to a mature business.

The agile premise of working in short iterations to create a working product increment and learning from feedback to understand what to best do next is essentially PDCA.

Product lifecycle management is essential for companies that are looking to stay competitive in today’s rapidly changing business environment.

When you embrace Conway’s law and understand its influences on organizational structure and social dynamics, you can benefit from its direct correlation with product outcome and quality.

A fit gap analysis offers a precise lens through which companies can scrutinize their current performance and compare it with their potential.

Almost every single company is thinking about how to use AI. There are a few common ways companies are integrating AI into their products.

There is more art than science to creating a product vision statement. Check out some examples of product vision statements that drive the development of real-world products.