2023-08-01
2742
#product strategy
Anna-Lena König
175650
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Aug 1, 2023 ⋅ 9 min read

The power of a call to action (CTA): What it is and how to do it

Anna-Lena König I’m passionate about building products that improve people’s lives. Besides product management, I love working on creative projects and I’ve been writing online since I started blogging in 2008.

Recent posts:

Michael Ochnicki Leader Spotlight

Leader Spotlight: Scaling an ecommerce business within a broader organization, with Michal Ochnicki

Michal Ochnicki talks about the importance of ensuring that the ecommerce side of a business is complementary to the whole organization.

Sibel Bagcilar
Jul 14, 2025 ⋅ 6 min read
Christina Valls Leader Spotlight

Leader Spotlight: Building an effortlessly personal healthcare experience, with Christina Valls

Christina Valls shares how her teams have transformed digital experiences at Cedars-Sinai, including building a digital scheduling platform.

Sibel Bagcilar
Jul 11, 2025 ⋅ 10 min read

Stress-testing AI products: A red-teaming playbook

Red-teaming reveals how AI fails at scale. Learn to embed adversarial testing into your sprints before your product becomes a headline.

Kayode Adeniyi
Jul 10, 2025 ⋅ 5 min read
Cory Bishop Leader Spotlight

Leader Spotlight: Building a human-focused AI product, with Cory Bishop

Cory Bishop talks about the role of human-centered design and empathy in Bubble’s no-code AI development product.

Katie Schickel
Jul 10, 2025 ⋅ 8 min read
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