2023-08-01
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#product strategy
Anna-Lena König
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Aug 1, 2023 ⋅ 9 min read

The power of a call to action (CTA): What it is and how to do it

Anna-Lena König I’m passionate about building products that improve people’s lives. Besides product management, I love working on creative projects and I’ve been writing online since I started blogging in 2008.

Recent posts:

Kevin Morris Leader Spotlight

Leader Spotlight: Balancing inward and outward product management, with Kevin Morris

Kevin Morris talks about the importance of not overly focusing on the inward-facing components of product management.

Kate Trahan
Feb 23, 2024 ⋅ 8 min read
A Guide To Sprint Planning

A guide to sprint planning

While running a sprint planning ceremony is pretty straightforward, a lot of work goes into the planning both before and during the ceremony.

Kimberly Hale
Feb 23, 2024 ⋅ 4 min read
Leader Spotlight Sam Schulte

Leader Spotlight: The tipping point to scale, with Sam Schulte

Sam Schulte, Vice President, Product Engineering at Inspirato, talks about the delicate balance between innovation and scale.

Jessica Srinivas
Feb 22, 2024 ⋅ 7 min read
How To Manage HiPPOs In The Workplace

How to manage HiPPOs in the workplace

Workplaces have tried to move away from layers and layers of hierarchy, with managers managing managers in a seemingly never-ending pyramid.

Robert Drury
Feb 22, 2024 ⋅ 4 min read
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