Customer discovery helps you ensure you’re focused and prioritizing the right problem for the right customer before development.

If you think about some of the businesses that market familiarity as a selling point, you actually don’t get negative vibes from them at all.

The endowment effect is a psychological quirk where people place higher value on things simply because they own them.

Workplaces have tried to move away from layers and layers of hierarchy, with managers managing managers in a seemingly never-ending pyramid.

The acronym AIDA stands for attention, interest, desire, and action. The AIDA model is a marketing funnel representing a customer’s journey.

Availability heuristics refer to your brain preferring to use information that’s readily available at the expense of being comprehensive.

Product insights involves the collection of data and gathering key information about user’s preferences and displayed behaviors.

Hypothesis-driven development focuses the development effort of validating a team’s most pressing hypotheses.

SWOT analysis is a framework used to evaluate the strengths, weaknesses, opportunities, and threats of any initiative.

Outcomes are end goals you try to achieve (often referred to as “product impact”), whereas outputs are the means to achieve these outcomes.

A post-mortem analysis is a process that helps identify the causes of a failure and how to prevent it in the future.

While your instinct might be to focus on growth, you need to make sure that you also keep an eye on the customers you’ve already brought on.