Dr. Marina Stojanovski

  Marina is a Head of Product in a climate tech scale-up, with extensive experience in product development, consulting, strategy, and engineering. Marina writes about product and technology, helping product teams and leaders build better products.


3 Stories by Dr. Marina Stojanovski

Understanding your users with psychographics

Psychographic segmentation is a technique where segments are defined based on psychological traits that influence product adoption.
0 6 min read

Unlocking the power of embedded analytics

Contrary to business intelligence (BI), embedded analytics solutions are integrated into the business applications that users already use.
0 7 min read

Using Niko-Niko to enhance team happiness

Niko-Niko is an effective practice in agile product development used to boost the happiness and well-being of product team members.
0 5 min read