Dr. Marina Stojanovski Marina is a Head of Product in a climate tech scale-up, with extensive experience in product development, consulting, strategy, and engineering. Marina writes about product and technology, helping product teams and leaders build better products.

Stories by Dr. Marina Stojanovski

How To Design A Successful Product Strategy

How to design a successful product strategy

Product Management

Product strategy is a simple system of goals that aligns teams toward desirable outcomes for both the business and the customers.

Dr. Marina Stojanovski
Feb 6, 2024 ⋅ 5 min read
A Guide To Authentic Leadership

A guide to authentic leadership

Product Management

Authentic leadership occurs when you’re genuine and act consistently with your principles and values, as well as with honesty and integrity.

Dr. Marina Stojanovski
Nov 28, 2023 ⋅ 4 min read
Is More Headcount Necessary? How And When To Scale A Team

Is more headcount necessary? How and when to scale a team

Product Management

Adding headcount is necessary to growth, but it’s advisable only when you’ve established a well-optimized system prepared for scale.

Dr. Marina Stojanovski
Oct 23, 2023 ⋅ 5 min read
Understanding Your Users With Psychographics

Understanding your users with psychographics

Product Management

Psychographic segmentation is a technique where segments are defined based on psychological traits that influence product adoption.

Dr. Marina Stojanovski
Sep 19, 2023 ⋅ 6 min read
Unlocking The Power Of Embedded Analytics

Unlocking the power of embedded analytics

Product Management

Contrary to business intelligence (BI), embedded analytics solutions are integrated into the business applications that users already use.

Dr. Marina Stojanovski
Aug 25, 2023 ⋅ 7 min read

Using Niko-Niko to enhance team happiness

Product Management

Niko-Niko is an effective practice in agile product development used to boost the happiness and well-being of product team members.

Dr. Marina Stojanovski
Aug 2, 2023 ⋅ 5 min read