Product virality is the most efficient, cheapest, and yet hardest-to-grasp growth engine you can build. Learn how to improve the virality of your product based on examples from companies like Snapchat, Uber, and Dropbox.

In simple terms, a product-led growth model is a type of business model where the product itself drives all core business activities.

If customers question why they need some of the most innovative products of our time, are innovation and customer focus at odds with each other?

A balanced scorecard provides a comprehensive overview of how a company is performing currently, taking into account finances, operational processes, customer satisfaction, and employee performance.

2023 has been the “year of efficiency.” Interest rates are rising and tech companies have retrenched and focused on core products.

Product teams should not follow a methodological framework without modification. Yet, this is what many consistently choose to do.

Well-executed market analysis will clearly indicate how successful the right product can be for the right target market and the right price.

With internal products, the PM has to navigate internal stakeholders and company politics, as well as change management and adoption.

Product strategy bridges the gap between your vision and the things you’re doing on the ground to actually get there.

Although creating a packaging strategy matrix is a complex and time-consuming endeavor, small improvements in your packaging strategy can make a significant impact on your product performance and bottom line.

A brand extension is an independent brand that’s separate from the main brand and any other brand extensions.

Repositioning is a powerful concept because it allows you to leverage faster, less expensive techniques to jumpstart growth.