Tag: product-strategy

What Is Iterative And Incremental Development? Process, Examples

What is iterative and incremental development? Process, examples

Product Management

Review what iterative and incremental development means, weigh the pros and cons, and see how an iterative and incremental development process works in practice by looking at examples.

Suhasini Gadam
Jan 26, 2023 ⋅ 6 min read
How To Create An Effective Contingency Plan

How to create an effective contingency plan

Product Management

A contingency plan — also known as a “plan B” or “backup plan” — is used by organizations to effectively respond once a risk occurs.

Michael Crawford
Jan 26, 2023 ⋅ 4 min read
What is release management? 3-step process for agile teams

What is release management? 3-step process for agile teams

Product Management

Despite calling ourselves scrum teams, we often aren’t equipped to learn fast enough. Here are three steps to improve your release management process and set your next deployment up for success.

David Pereira
Jan 25, 2023 ⋅ 5 min read
Why Cannibalization In Product Doesnt Have To Be Bad

Why cannibalization in product doesn’t have to be bad

Product Management

Cannibalization is when a product “eats” another one’s market share. Usually seen as a bad thing, cannibalization can be intentional, unintentional, or cross-market.

Antonio da Fonseca Neto
Jan 23, 2023 ⋅ 4 min read
How To Build A Strategic Roadmap: Examples And Antipatterns

How to build a strategic roadmap: Examples and antipatterns

Product Management

A strategic roadmap can be a blessing or a curse. Discover what a strategic roadmap is (and isn’t), common antipatterns to avoid, and how to build one by looking at a real-world example.

David Pereira
Jan 19, 2023 ⋅ 5 min read
Understanding Sunk Costs In Product Management

Understanding sunk costs in product management

Product Management

Product managers must learn how to estimate the gravitas of their decisions and how to cut losses gracefully (with minimal damage) when they inevitably happen.

Daniel Schwarz
Jan 18, 2023 ⋅ 5 min read
5 Product Management Trends To Monitor In 2023

5 product management trends to monitor in 2023

Product Management

We discuss five product management trends to keep your eye on in 2023, including an increased focus on monetization, data, remote work, and specialized PM roles.

Bart Krawczyk
Jan 10, 2023 ⋅ 3 min read
Work SMARTER, Not Harder: How To Write Modern SMART Goals

Work SMARTER, not harder: How to write modern SMART goals

Product Management

In the time between the first paper on SMART goals being released and today, research has advanced and proposed two new values: (E)thical and (R)ewarding.

Antonio da Fonseca Neto
Jan 6, 2023 ⋅ 8 min read
4 steps to simplify your go-to-market strategy

4 steps to simplify your market penetration strategy

Product Management

There is no magic bullet or secret recipe to make your go-to-market a success every time, but these tips and insights will at least help you sleep at night.

David Pereira
Dec 28, 2022 ⋅ 5 min read
What Is Market Share: Definition, Calculation, And How To Grow It

What is market share: Definition, formula, and how to grow it

Product Management

It is probably every company’s dream to one day be the one ruling them all — having a 100 percent market share.

Klaas Hermans
Dec 21, 2022 ⋅ 6 min read
The Freemium Model: How To Know If It’s Right For Your Business

The freemium model: How to know if it’s right for your business

Product Management

The biggest challenge in building freemium-based products is balancing free against premium options. It’s an art that requires a lot of consideration and experimentation.

Bart Krawczyk
Dec 15, 2022 ⋅ 5 min read
A Guide To Creating And Sharing Public Product Roadmaps

A guide to creating and sharing public product roadmaps

Product Management

Sharing product roadmaps publicly garners transparency and support. Product roadmaps prove progression and that you as a team and product are worth the continued investment.

Daniel Schwarz
Dec 15, 2022 ⋅ 6 min read