Tag: product-strategy

Why A Product Adoption Strategy Is Crucial In B2B Scenarios

Why a product adoption strategy is crucial in B2B scenarios

Product Management

A sound product strategy must include an adoption strategy that considers the end-to-end business processes clients currently use to manage their jobs.

Harish Natarahjan
Aug 24, 2022 ⋅ 6 min read
Wireframe vs. mockup vs. prototype: What's the difference?

Wireframe vs. mockup vs. prototype: How are they different?

Product Management

Designers employ various techniques to test ideas quickly before building an actual product. What’s the difference between a wireframe, a mockup, and a prototype?

Bart Krawczyk
Aug 23, 2022 ⋅ 4 min read
What Are Product Features And How To Define Them

What are product features and how to define them (with examples)

Product Management

Your product features — and how you manage and prioritize them — should be focused on the best way to solve your customers’ problems.

Emma Burt
Aug 17, 2022 ⋅ 4 min read
What Is Product Positioning? Examples, Strategies, and Template

What is product positioning? Examples, strategies, and template

Product Management

Calibrating the right perception of your product is paramount to conveying the value it brings over its competitors. Learn more about product positioning in this comprehensive guide.

Anthony Murphy
Aug 10, 2022 ⋅ 6 min read
What Is Lean Product Management?

What is lean product management and how to apply it?

Product Management

Lean product management principles help product managers stay focused on creating customer-centric products while eliminating waste.

Monica Dhiman
Jul 29, 2022 ⋅ 5 min read
What Is Product Enablement? Definition And Overview

What is product enablement? Definition and overview

Product Management

Product enablement refers to the mechanisms by which members of an organization gain insight into the products the company is producing and selling to the public.

Roy Cobby
Jul 27, 2022 ⋅ 5 min read
What Is Product-Market Fit And How To Measure It

What is product-market fit and how to measure it (with examples)

Product Management

Walk through steps to identify and strive for product-market fit, discover which metrics you should track in that pursuit, and see some real-world examples of both excellent and poor product-market fit.

Monica Viggars
Jul 20, 2022 ⋅ 5 min read
How To Build Consensus On Product Direction: 5 Tips For PMs

How to build consensus on product direction: 5 tips

Product Management

Reaching consensus on your product direction can be daunting to even the most experienced PMs. With so many problems and potential solutions, how do you get everyone on the same page?

Bill Ryan
Jul 12, 2022 ⋅ 5 min read
How To Communicate Your Product Strategy Using Data

How to communicate your product strategy using data

Product Management

Product managers often struggle to communicate product strategy. See some tips for gaining buy-in from top leadership.

Harish Natarahjan
Jul 7, 2022 ⋅ 6 min read
A Guide To Product Strategy: Frameworks And Examples

A guide to product strategy: Frameworks and examples

Product Management

Are you a product leader looking for a way to inspire your team? This product strategy framework can help you guide your agile team to success.

Jordan Lamborn
Jul 6, 2022 ⋅ 5 min read
What Is A Product Launch Plan And How To Create One

What is a product launch plan and how to create one

Product Management

When launching a new product, it’s the product manager’s job to create a launch plan that aligns stakeholders around KPIs, promotional messaging, and more.

Paul van den Broek
Jun 30, 2022 ⋅ 6 min read
6 Tried And True Product Management Frameworks You Should Know

6 tried and true product management frameworks you should know

Product Management

When considering a product management framework, you should select one that’s best suited to boost profitability and help streamline processes.

Sara Nguyen
Jun 24, 2022 ⋅ 5 min read