2023-06-09
2342
#customer experience#product strategy
Klaas Hermans
171521
102
Jun 9, 2023 â‹… 8 min read

What is perceived value and how can you capture it?

Klaas Hermans Lifetime in digital and innovation, ensuring value delivery. I enjoy energizing and motivating teams that create and exceed product expectations.

Recent posts:

Pivot Or Perish: Why Product Agility Determines Market Survival

Pivot or perish: Why product agility determines market survival

Great product managers spot change early. Discover how to pivot your product strategy before it’s too late.

Bartosz Jaworski
Jul 2, 2025 â‹… 6 min read
Thatch Nguyen Leader Spotlight

Leader Spotlight: Human empathy in the age of AI, with Thach Nguyen

Thach Nguyen, Senior Director of Product Management — STEPS at Stewart Title, emphasizes candid moments and human error in the age of AI.

Marta Randall
Jul 2, 2025 â‹… 6 min read

Where your focus is actually going (and how to get it back)

Guard your focus, not just your time. Learn tactics to protect attention, cut noise, and do deep work that actually moves the roadmap.

Kayode Adeniyi
Jul 1, 2025 â‹… 4 min read
Leader Spotlight: Rumana Hafesjee

Leader Spotlight: Data-driven vs. human-centered decision making for product design, with Rumana Hafesjee

Rumana Hafesjee talks about the evolving role of the product executive in today’s “great hesitation,” explores reinventing yourself as a leader, the benefits of fractional leadership, and more.

Marta Randall
Jul 1, 2025 â‹… 8 min read
View all posts

2 Replies to "What is perceived value and how can you capture it?"

  1. Perceived value. refers to the worth or desirability that a customer associates with a product or service, based on their expectations, experiences, and beliefs, rather than its actual or intrinsic value. It’s subjective and influenced by factors like brand image, product quality, pricing, and customer service.

    How to Capture Perceived Value:
    1. Understand Customer Needs and Desires: Conduct research to learn what your target audience values most in a product or service. This could include quality, convenience, exclusivity, or status.

    2.Brand Positioning: Build a strong, positive brand image through consistent messaging, logos, design, and overall experience. A strong brand can increase perceived value by associating it with quality and reliability.

    3. Pricing Strategies: Price your product or service in a way that reflects its perceived value. For example, premium pricing often conveys high quality or luxury, while discount pricing can signal affordability but potentially lower perceived quality.

    4. Quality and Differentiation Ensure your product offers features or benefits that differentiate it from competitors, whether through superior quality, unique design, or innovative functions. Consumers tend to perceive higher value when they see clear advantages over alternatives.

    5. Customer Experience: Deliver excellent customer service, a smooth buying process, and post-purchase support. A positive experience enhances perceived value because customers associate the service quality with the product’s worth.

    6. Influence Through Testimonials and Reviews: Positive reviews, endorsements, and testimonials can increase perceived value by validating the product’s benefits in the eyes of potential customers.

    7. Storytelling and Emotional Appeal: Create a narrative around your product that resonates emotionally with customers. Emotional connection can elevate perceived value, especially for lifestyle or luxury products.

    By leveraging these strategies, businesses can enhance how customers view their offerings, increasing the likelihood of purchase at a favorable price point.

Leave a Reply