Klaas Hermans

  https://www.sharpwitted.ninja/ Lifetime in digital and innovation, ensuring value delivery. I enjoy energizing and motivating teams that create and exceed product expectations.

   



13 Stories by Klaas Hermans

How to write a creative brief: Templates and guide with examples

A creative brief is a document that sets out the strategy, approach, path, and deliverables of a creative project.
0 7 min read

What is market share: Definition, formula, and how to grow it

It is probably every company’s dream to one day be the one ruling them all — having a 100 percent market share.
0 6 min read

Effective product critiques: Tips and best practices

Product critiques get an unbiased, honest view of the product from those involved in creating/evolving it and those eager to join the team.
0 6 min read

What is customer effort score (CES) and how to measure it

When a customer is dealing with your product, they want all interactions to be predictable, smooth, and seamless. The customer effort score measures this.
0 6 min read

What is customer experience? Definition, examples, strategies

Delivering an excellent customer experience is essential to any product. The better the experience, the more repeat purchase, upsell, and advocacy of the product...
0 7 min read

Customer satisfaction survey templates, examples, and questions

In today’s customer-centric and data-driven world, capturing the voice of the customer is crucial. Customer satisfaction surveys help you understand how your users feel...
0 8 min read

What is conversion rate? Definition and how to calculate

Conversion rate is the percentage of customers who complete a desired goal. Learn the formula to calculate conversion rate and how to optimize this...
0 6 min read

What is a product plan and how to create one in 6 steps

Product planning encompasses the actions and components that contribute to achieving a specific outcome — namely, satisfying customers' needs.
0 7 min read

What is a minimum lovable product (MLP) and how to build one?

The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from...
0 7 min read

What are consumer insights and how to use them (with examples)

Consumer insights help you learn about your customers' needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth...
0 6 min read

What is competitive analysis? Template, examples, and how-to

In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.
0 8 min read

What is alpha testing? Definition and process with examples

Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for...
0 6 min read