13 Stories by Klaas Hermans
A creative brief is a document that sets out the strategy, approach, path, and deliverables of a creative project.
It is probably every company’s dream to one day be the one ruling them all — having a 100 percent market share.
Product critiques get an unbiased, honest view of the product from those involved in creating/evolving it and those eager to join the team.
When a customer is dealing with your product, they want all interactions to be predictable, smooth, and seamless. The customer effort score measures this.
Delivering an excellent customer experience is essential to any product. The better the experience, the more repeat purchase, upsell, and advocacy of the product...
In today’s customer-centric and data-driven world, capturing the voice of the customer is crucial. Customer satisfaction surveys help you understand how your users feel...
Conversion rate is the percentage of customers who complete a desired goal. Learn the formula to calculate conversion rate and how to optimize this...
Product planning encompasses the actions and components that contribute to achieving a specific outcome — namely, satisfying customers' needs.
The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from...
Consumer insights help you learn about your customers' needs, wants, and behaviors. Discover how to create a consumer insights strategy that enables product growth...
In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.
Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for...
