Anjana Rao Product and tech leader. Reader. Traveller. Author. Coach.

Stories by Anjana Rao

What Is Market Segmentation? Definition, 5 Types, And Examples

What is market segmentation? Definition, 5 types, and examples

Effective market segmentation ensures that products are highly personalized and tailored for specific customer segments.

Anjana Rao
Jul 20, 2023 ⋅ 3 min read
What Is Containerization? Definition, Benefits, Technologies

What is containerization? Overview, definition, benefits, and tools

Containerization, also known as container stuffing or container loading, refers to the process of abstracting software code and its necessary libraries.

Anjana Rao
Jul 14, 2023 ⋅ 4 min read
What Is The B2B2C Model? Meaning, Companies, And Examples

What is the B2B2C model? Meaning, companies, and examples

Engaging with the B2B2C model is a strategic decision that can accelerate your company’s growth while fostering lasting relationships with customers.

Anjana Rao
Jun 13, 2023 ⋅ 6 min read
What Is Version Control? Definition, Types, Systems And Tools

What is version control? Definition, types, systems and tools

Version control in software engineering is a vital component of product development. It’s a best practice that significantly enhances efficiency, fostering faster team growth in the process.

Anjana Rao
Jun 6, 2023 ⋅ 4 min read
Fit Gap Analysis Templates And Best Practices

Fit gap analysis templates and best practices

A fit gap analysis offers a precise lens through which companies can scrutinize their current performance and compare it with their potential.

Anjana Rao
Jun 2, 2023 ⋅ 6 min read
How To Create An Operating Plan: Examples With Template

How to create an operating plan: Examples with template

In this article you will learn what a product operating plan is, how it can help you, and how to implement one within your team.

Anjana Rao
May 4, 2023 ⋅ 5 min read
Top 5 Change Management Certifications

Top 5 change management certifications

Change management certifications offer an opportunity to earn credentials that prove you’re equipped to manage change in an organization of any size or scope.

Anjana Rao
Apr 26, 2023 ⋅ 8 min read
What Does A Director Of Product Management Do?

Director of product management: Job description, responsibilities

Learn about the essential skills, responsibilities, and qualities of a director of product management and discover how to get hired for this critical leadership role.

Anjana Rao
Apr 6, 2023 ⋅ 7 min read
Shiny Object Syndrome: Definition, Examples, How to Overcome

Shiny object syndrome: Definition, examples, how to overcome

Failure to manage and counteract shiny object syndrome can place your organization into a state of constant flux in which it struggles to commit to a single vision, goal, initiative, or direction.

Anjana Rao
Mar 21, 2023 ⋅ 5 min read
What Is A Workflow Management System? Software And How-To

What is a workflow management system? Software and how-to

In this guide, we’ll define workflow management, demonstrate how to implement a workflow management system in your organization, and review the benefits of streamlining your processes.

Anjana Rao
Feb 23, 2023 ⋅ 4 min read
Strategy Vs. Tactics: What's The Difference And How To Measure

Strategy vs. tactics: What’s the difference and how to measure

In this guide, we’ll highlight the difference between strategy and tactics and explore how each impacts the other.

Anjana Rao
Feb 20, 2023 ⋅ 6 min read
Mission Vs. Vision Statements: Key Differences And Importance

Mission vs. vision statements: Key differences and importance

The vision statement drives the end goal of the product, aligning stakeholders and roadmaps. The mission statement drives the “how” of the product.

Anjana Rao
Feb 2, 2023 ⋅ 4 min read