Tag: product-strategy

What Does It Mean To Have A Growth Mindset?

What does it mean to have a growth mindset?

Product Management

Whether you’re looking for new ways to grow your product, your career, or your aptitude for new methods and technologies, adopting a growth mindset will accelerate your progress.

Bill Ryan
Oct 19, 2022 ⋅ 7 min read
What Is A Market Requirements Document (MRD)?

What is a market requirements document (MRD)?

Product Management

To win over your target audience, you need to transform your offering into a market-driven product. That’s where the marketing requirements document (MRD) comes in.

Advait Lad
Oct 5, 2022 ⋅ 6 min read
What Is A Business Roadmap And How To Create One

What is a business roadmap and how to create one with examples

Product Management

The vision outlined in a well-written business roadmap gives focus and support to the entire organization and ensures that all areas of the business are driving toward the same destination.

Robert Drury
Sep 28, 2022 ⋅ 5 min read
B2B Vs. B2C Product Management: Key Differences And Examples

B2B vs. B2C product management: Key differences and examples

Product Management

B2B product management focuses on ROI calculations whereas B2C PMs are more flexible and UX-driven. Explore examples to learn more about these key differences and why the distinction matters.

Bart Krawczyk
Sep 27, 2022 ⋅ 5 min read
What Is The Product Development Lifecycle (PDLC)?

What is the product development lifecycle? 5 stages and examples

Product Management

As with every process in agile development, the product development lifecycle is designed to help teams deliver value quickly and effectively through learning and iteration.

Bindiya Thakkar
Sep 23, 2022 ⋅ 6 min read
What Is Alpha Testing? Definition And Process With Examples

What is alpha testing? Definition and process with examples

Product Management

Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for the market.

Klaas Hermans
Sep 20, 2022 ⋅ 6 min read
What is the Jobs-to-be-Done framework? Examples and overview

What is the Jobs-to-be-Done framework? Examples and overview

Product Management

The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand what they’re trying to do with it.

Emma Burt
Sep 16, 2022 ⋅ 5 min read
Agile Roadmaps: Examples, Frameworks, And How To Create One

Agile roadmaps: Examples, frameworks, and how to create one

Product Management

Whereas a typical product roadmap might show expected release dates for new features and enhancements, in agile, the notion of sticking to deadlines becomes counterintuitive.

Anthony Murphy
Sep 15, 2022 ⋅ 5 min read
What Is Product Experience? Examples And How To Improve PX

What is product experience? Examples and how to improve PX

Product Management

Best practices to create a good product experience include gathering customer feedback, adhering to quality, following user-centered design (UCD) principles, and applying data-driven product management strategies.

Surbhi Sooni
Sep 9, 2022 ⋅ 7 min read
What Is Feature Creep And How To Avoid It

What is feature creep and how to avoid it

Product Management

Feature creep can be mitigated through prioritization, communication, technical planning, and effective negotiation of the ideas that still arise during execution.

Bill Ryan
Sep 8, 2022 ⋅ 6 min read
What Is Beta Testing And How To Do It

What is beta testing and how to do it

Product Management

Beta testing is an important activity to help product managers validate their hypothesis and gather initial feedback about new products and features from real-life users.

Yewande Oyebo
Aug 31, 2022 ⋅ 5 min read
What Is The Shape Up Methodology? Definition And When To Use It

What is the Shape Up methodology? Definition and when to use it

Product Management

Learn everything you need to know about Shape Up, including its history, why and when to use it, and key concepts.

Roy Cobby
Aug 26, 2022 ⋅ 8 min read