With the growing competition of ecommerce platforms, OTT channels, or B2C applications, activating and retaining customers revolves around how well customers are engaged.

Decision-making is a critical part of the PM’s job. Learn how product feature and product market matrices can help you visualize large quantities of data and inform decisions around product strategy.

A perceptual map is a visual aid that shows how consumers perceive a product compared to its competitors in the market.

Divergent thinking is the process of thinking of different ways to overcome a figurative boulder blocking a path instead of obsessing about climbing it.

An opportunity solution tree (OST) is a discovery tool that helps product teams visualize the best path to achieve a desired outcome.

Roadmaps are often associated with product roadmaps, but all teams can use them to communicate strategy, areas of focus, and timelines for implementing their projects.

You can use a strategy canvas to assess opportunities, evaluate competitors, and even plot a brand new value proposition. Learn what a strategy canvas is and what you can do with it.

In this guide, we’ll define what a use case is, describe the elements therein and what they are designed to do, and walk through how to build a use case step by step.

The goal of SWOT analysis is to assess your strengths, weaknesses, opportunities, and threats, insights that are crucial for guiding business plans.

Product planning encompasses the actions and components that contribute to achieving a specific outcome — namely, satisfying customers’ needs.

The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from the start.

Simple causal relationships are easy enough to spot when you are a product manager, and yes, they often appear as correlations.