Willem-Jan Ageling My name is Willem-Jan Ageling. I coach teams to create high-value products in complex environments. I am the co-owner of and writer for Serious Scrum. I currently work as a Senior Agile Coach at Worldline.

Stories by Willem-Jan Ageling

Introduction To Dynamic Reteaming

An introduction to dynamic reteaming

Product Management

Heidi Helfand’s book Dynamic Reteaming advocates that teams follow repeating cycles of birth, adolescence, maturity, and disruption.

Willem-Jan Ageling
Mar 21, 2024 ⋅ 4 min read
A Guide To The unFIX Model

A guide to the unFIX model

Product Management

The unFIX site describes unFIX as, “Organization design for continuous innovation and better human experience.”

Willem-Jan Ageling
Jan 8, 2024 ⋅ 4 min read
Essential Qualities Of A Successful Leader

Essential qualities of a successful leader

Product Management

Good leaders are less interested in the how and more interested in pushing their team towards achieving the end goal.

Willem-Jan Ageling
Aug 2, 2023 ⋅ 3 min read
Decision-Making Support With The Cynefin Framework

Decision-making support with the Cynefin framework

Product Management

Cynefin is a decision support framework to help understand the nature of your problem domain and make guided decisions.

Willem-Jan Ageling
Jun 27, 2023 ⋅ 6 min read
The PDCA Cycle In Modern Product Management

The PDCA cycle in modern product management

Product Management

The agile premise of working in short iterations to create a working product increment and learning from feedback to understand what to best do next is essentially PDCA.

Willem-Jan Ageling
Jun 6, 2023 ⋅ 6 min read