Firmographic data refers to traits about a company that can be used to segment it into different categories.

With dynamic pricing, the cost of a good or service increases as demand increases and can go up significantly depending on popularity.

Market research is the process of gathering information about potential and current customers and your target audience.

A niche is a clearly defined set of potential customers who share similar traits and needs that differentiate them from the overall market.

Competitive analysis identifies how solutions are positioned in the market and analyzes how to differentiate your product from competitors.

PEST stands for political, economic, social, and technological factors that can have a significant impact on your business.

A company’s product mix refers to its portfolio of product lines, services, and individual products available for purchase or subscription.

In this article, you will learn the difference between lagging and leading metrics and how you can use them to optimize your product.

This article shares the different types of market research surveys and how to create them for your own research.

A company could have the exact same product, but the way it markets the product to their target audiences will determine its success.

Social proof is the psychological mechanism that influences our decision making based solely on the feedback from others.

Distribution channels are the methods or platforms that allow your product to reach and be accessed by its target audience.