“Economies of scale” is an old concepts that the unadvised might shrug to, but in reality economies of scale are the backbone of product management.

Value chain analysis helps find a company’s competitive advantage and increase profits. Each product phase is important for the analysis, from beginning to end.

Learn about the two main types of price sensitivity surveys and how to use them to determine how much customers are willing to pay for your product.

While being a first mover can bring you a tremendous competitive advantage, it also comes at a cost. In this guide, we’ll weigh the pros and cons of being first.

Since customers care more about the value [they believe] they get, you can use WTP as a guiding light for pricing your product.

Everyone is talking about product-market fit (PMF) as if it’s a silver bullet to building successful products. It’s not.

Strategy is all about competing differently, and a distinctive competency is how we compete differently from our competitors.

Monetization has never been sexy. But in 2023, it’s not enough to have a strong value proposition to win the market. You also need a scalable way to monetize the value you delivers.

Segmentation brings focus. A product for everyone is a product for no one. The more you focus on a specific segment, the higher the chance of actually winning and dominating that segment.

In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.

In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.

Calibrating the right perception of your product is paramount to conveying the value it brings over its competitors. Learn more about product positioning in this comprehensive guide.