Tag: market-analysis

A Modern Approach To Market Sizing

A modern approach to market sizing

Product Management

Market sizing estimates your first niche (SOM) and potential expansion (SAM) well beyond just the “best case scenario.”

Bart Krawczyk
Apr 4, 2023 ⋅ 7 min read
Keeping An Eye On Competition: TikTok Vs. Instagram Case Study

Keeping an eye on competition: TikTok vs. Instagram case study

Product Management

TikTok first launched in 2017 and Instagram released a reels component to mimic it in 2020. The TikTok vs. Instagram war began.

Antonio da Fonseca Neto
Mar 31, 2023 ⋅ 9 min read
How To Price Your Product: Strategies, Models, And 4-Step Process

How to price your product in 4 steps

Product Management

Determining the right price for products requires careful consideration. Setting the price too low can result in missed revenue, while setting it too high may limit sales volume.

Monica Dhiman
Mar 29, 2023 ⋅ 5 min read
Research And Development (R&D) And The Product Development Lifecycle

Research and development (R&D) and the product lifecycle

Product Management

Discover how research and development (R&D) and the resultant insights influence decision making at each stage of the product development lifecycle.

Klaas Hermans
Mar 28, 2023 ⋅ 7 min read
How To Create A Go-To-Market Strategy: Guide With Examples

How to create a go-to-market strategy: Guide with examples

Product Management

Creating a go-to-market strategy is more art than science. However, it is crucial to start with a hypothesis, do it early, and make it fluid enough to pivot based on data.

Harish Natarahjan
Mar 23, 2023 ⋅ 10 min read
Total Addressable Market (TAM): Definition And How To Calculate

Total addressable market (TAM): Definition and how to calculate

Product Management

A product’s total addressable market is an important realization — that there’s room for scalability. It also defines the wider view and scope of the industry.

Surbhi Sooni
Mar 16, 2023 ⋅ 5 min read
What Is A Market Development Strategy?

What is a market development strategy?

Product Management

Market development is the actions taken to grow your business across new markets — either by scaling your current product or diversifying its portfolio.

Corina Stirbu
Mar 7, 2023 ⋅ 6 min read
Captive Product Pricing: How To Accessorize Core Products

Captive product pricing: How to accessorize core products

Product Management

If you have the right combination of core and accessory products, a captive product pricing strategy can be a great tool.

Monica Dhiman
Mar 3, 2023 ⋅ 6 min read
Economies Of Scale: Definition And Digital Applications

Economies of scale: Definition and digital applications

Product Management

“Economies of scale” is an old concepts that the unadvised might shrug to, but in reality economies of scale are the backbone of product management.

Antonio da Fonseca Neto
Feb 28, 2023 ⋅ 4 min read
Value Chain Analysis: Why It’s Important And How To Do It

Value chain analysis: Why it’s important and how to do it

Product Management

Value chain analysis helps find a company’s competitive advantage and increase profits. Each product phase is important for the analysis, from beginning to end.

Zeynep Cansu Yildirim
Feb 27, 2023 ⋅ 7 min read
What Is First Mover Advantage — And Is It Really An Advantage?

What is first mover advantage — and is it really an advantage?

Product Management

While being a first mover can bring you a tremendous competitive advantage, it also comes at a cost. In this guide, we’ll weigh the pros and cons of being first.

Bart Krawczyk
Feb 22, 2023 ⋅ 4 min read
What Is Willingness To Pay (WTP) And How To Test It

What is willingness to pay (WTP) and how to test it

Product Management

Since customers care more about the value [they believe] they get, you can use WTP as a guiding light for pricing your product.

Bart Krawczyk
Feb 20, 2023 ⋅ 4 min read