2023-10-25
1713
#customer experience#market analysis
Kimberly Shyu
180000
102
Oct 25, 2023 â‹… 6 min read

A guide to different types of marketing strategies

Kimberly Shyu Deep tech product leader with nearly two decades of digital product and management consulting experience. In her free time, she practices creative writing with a strong interest in the intersection of humanity, technology, and society. The postings on this site are her own and do not necessarily reflect the views of her employer.

Recent posts:

Pivot Or Perish: Why Product Agility Determines Market Survival

Pivot or perish: Why product agility determines market survival

Great product managers spot change early. Discover how to pivot your product strategy before it’s too late.

Bartosz Jaworski
Jul 2, 2025 â‹… 6 min read
Thatch Nguyen Leader Spotlight

Leader Spotlight: Human empathy in the age of AI, with Thach Nguyen

Thach Nguyen, Senior Director of Product Management — STEPS at Stewart Title, emphasizes candid moments and human error in the age of AI.

Marta Randall
Jul 2, 2025 â‹… 6 min read

Where your focus is actually going (and how to get it back)

Guard your focus, not just your time. Learn tactics to protect attention, cut noise, and do deep work that actually moves the roadmap.

Kayode Adeniyi
Jul 1, 2025 â‹… 4 min read
Leader Spotlight: Rumana Hafesjee

Leader Spotlight: Data-driven vs. human-centered decision making for product design, with Rumana Hafesjee

Rumana Hafesjee talks about the evolving role of the product executive in today’s “great hesitation,” explores reinventing yourself as a leader, the benefits of fractional leadership, and more.

Marta Randall
Jul 1, 2025 â‹… 8 min read
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