Kimberly Shyu Deep tech product leader with nearly two decades of digital product and management consulting experience. In her free time, she practices creative writing with a strong interest in the intersection of humanity, technology, and society. The postings on this site are her own and do not necessarily reflect the views of her employer.

Stories by Kimberly Shyu

A Guide To Different Types Of Marketing Strategies

A guide to different types of marketing strategies

Product Management

A company could have the exact same product, but the way it markets the product to their target audiences will determine its success.

Kimberly Shyu
Oct 25, 2023 ⋅ 6 min read
A Guide To Creating An Effective Strategic Plan

A guide to creating an effective strategic plan

Product Management

Strategic plans can take many forms, but their common goal is to provide a north star, inspiring your team and intriguing investors

Kimberly Shyu
Sep 14, 2023 ⋅ 5 min read
What Is Empirical Evidence Definition Examples

Creating proof: How to balance gut feeling with empirical evidence

Product Management

Empirical evidence is data or information that can be physically observed or measured and is factual instead of personal opinion.

Kimberly Shyu
Jun 15, 2023 ⋅ 6 min read