Leah Campbell Leah is a Director of Product with 7+ years of experience in B2B SaaS companies. With an education in history and political science, she has an unwavering ability to synthesize data, analyze industry trends, and evolve positioning. When not creating PM content, she is reading, writing, making fiber art, and watching horror movies with her husband and pets.

Stories by Leah Campbell

A Guide To Loss Aversion

A guide to loss aversion

Product Management

Loss aversion is the psychological concept behind the human response that attributes more to losses versus gains.

Leah Campbell
Dec 7, 2023 ⋅ 4 min read
A Guide To Competitive Analysis With Template

A guide to competitive analysis with template

Product Management

Competitive analysis identifies how solutions are positioned in the market and analyzes how to differentiate your product from competitors.

Leah Campbell
Nov 9, 2023 ⋅ 5 min read
Guide To The Customer Discovery Process

A guide to the customer discovery process

Product Management

Successful products are built because someone used customer discovery first to understand market needs and pain points and develop their solution around them.

Leah Campbell
Apr 28, 2023 ⋅ 8 min read
What Is Project Governance? Effectively Oversee Projects

What is project governance? How to effectively oversee projects

Product Management

Project governance is nothing without input from product managers. To stay truly agile, your product processes and actions should always be reviewed and improved.

Leah Campbell
Apr 14, 2023 ⋅ 5 min read

How to conduct informative after action reviews (AARs)

Product Management

AARs can transform a reactionary company into a proactive one by allowing teams to learn and understand how their decisions and actions impact the business and its objectives.

Leah Campbell
Apr 7, 2023 ⋅ 10 min read