2023-11-09
1507
#market analysis#product strategy
Leah Campbell
181117
102
Nov 9, 2023 ⋅ 5 min read

A guide to competitive analysis with template

Leah Campbell Leah is a Director of Product with 7+ years of experience in B2B SaaS companies. With an education in history and political science, she has an unwavering ability to synthesize data, analyze industry trends, and evolve positioning. When not creating PM content, she is reading, writing, making fiber art, and watching horror movies with her husband and pets.

Recent posts:

A Guide To Mastering Product Marketing

A guide to product marketing

Product marketing helps you determine the goals and go-to-market strategy of your product and helps you better adapt to market shifts.

Zeynep Cansu Yildirim
Dec 8, 2023 ⋅ 3 min read
Leader Spotlight: Meshing Product- And Sales-Led Cultures, With Carlos Jimenez

Leader Spotlight: Meshing product- and sales-led cultures, with Carlos Jimenez

Carlos Jimenez, VP of Product at KingMakers, dispels the “dangerous” misconception that product- and sales-led cultures can’t coexist and thrive together.

Kate Trahan
Dec 8, 2023 ⋅ 8 min read
A Guide To Crafting A Compelling Marketing Plan (With Template)

A guide to crafting a compelling marketing plan (with template)

A marketing plan is a structured guide for a company’s marketing activities across a specific period.

Mike Giannakopoulos
Dec 7, 2023 ⋅ 7 min read
Leader Spotlight Alan Fliegelman

Leader Spotlight: Leaning into opportunity through change, with Alan Fliegelman

Alan Fliegelman shares how his work at DHI is transforming the job search process and the various transitions he’s seen in his time there.

Kate Trahan
Dec 7, 2023 ⋅ 8 min read
View all posts

Leave a Reply