market analysis
In this article, you will learn what quantitative analysis is, the different types of analysis tools, and how to implement them.
In this article, you will learn what behavioral segmentation is, the different types of segmentation, and how to improve your product.
A sustainable competitive advantage is a competitive advantage that you’re can maintain for at least the foreseeable future, ensuring that your...
Without an awareness of the LTV:CAC ratio, you miss many chances to adapt your business strategy and increase your overall profits.
Successful products require two things: users who want what your product offers and users who are willing to pay for it....
Survey templates aren't bad, they’re just unlikely to give you all the insights you’ll need right out of the box. Creating...
When it comes to identifying your ideal target customer, the common wisdom of focusing on a niche first often does more...
The product development manager is a cross-functional and hybrid role that sits somewhere between project and product management.
Pricing is one of the hardest puzzles product managers have to solve, especially when there's a lot of uncertainty.
Market sizing estimates your first niche (SOM) and potential expansion (SAM) well beyond just the "best case scenario."
TikTok first launched in 2017 and Instagram released a reels component to mimic it in 2020. The TikTok vs. Instagram war...
Determining the right price for products requires careful consideration. Setting the price too low can result in missed revenue, while setting...
