Tag: market-analysis

An Overview Of Firmographic Data

An overview of firmographic data

Firmographic data refers to traits about a company that can be used to segment it into different categories.

Diana Hsieh
Nov 23, 2023 ⋅ 7 min read
A Guide To Dynamic Pricing

A guide to dynamic pricing

With dynamic pricing, the cost of a good or service increases as demand increases and can go up significantly depending on popularity.

Daniel Schwarz
Nov 22, 2023 ⋅ 5 min read
A Guide To Conducting Market Research

A guide to conducting market research

Market research is the process of gathering information about potential and current customers and your target audience.

Sara Nguyen
Nov 21, 2023 ⋅ 5 min read
What Is A Niche?

What is a niche?

A niche is a clearly defined set of potential customers who share similar traits and needs that differentiate them from the overall market.

Diana Hsieh
Nov 16, 2023 ⋅ 6 min read
A Guide To Competitive Analysis With Template

A guide to competitive analysis with template

Competitive analysis identifies how solutions are positioned in the market and analyzes how to differentiate your product from competitors.

Leah Campbell
Nov 9, 2023 ⋅ 5 min read
A Comprehensive Guide To PEST Analysis

A comprehensive guide to PEST analysis

PEST stands for political, economic, social, and technological factors that can have a significant impact on your business.

Suhasini Gadam
Nov 8, 2023 ⋅ 8 min read
An Overview Of Product Mix

An overview of product mix

A company’s product mix refers to its portfolio of product lines, services, and individual products available for purchase or subscription.

Ian Khor
Nov 2, 2023 ⋅ 5 min read
A guide to leading vs. lagging indicators

A guide to leading vs. lagging indicators

In this article, you will learn the difference between lagging and leading metrics and how you can use them to optimize your product.

David Pereira
Nov 2, 2023 ⋅ 3 min read
How To Write Market Research Surveys (With Templates)

Different types of market research surveys (with templates)

This article shares the different types of market research surveys and how to create them for your own research.

Daniel Schwarz
Oct 30, 2023 ⋅ 5 min read
A Guide To Different Types Of Marketing Strategies

A guide to different types of marketing strategies

A company could have the exact same product, but the way it markets the product to their target audiences will determine its success.

Kimberly Shyu
Oct 25, 2023 ⋅ 6 min read
Harnessing The Power Of Social Proof

Harnessing the power of social proof

Social proof is the psychological mechanism that influences our decision making based solely on the feedback from others.

Antonio da Fonseca Neto
Oct 13, 2023 ⋅ 7 min read
An Overview Of Product Distribution Channels

An overview of product distribution channels

Distribution channels are the methods or platforms that allow your product to reach and be accessed by its target audience.

Bartosz Jaworski
Oct 3, 2023 ⋅ 7 min read