Tag: market-analysis

A Guide To Developing Customer Profiles

A guide to developing customer profiles

Product Management

A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company.

Daniel Schwarz
Apr 16, 2024 ⋅ 5 min read
Strategies For Identifying Your Target Market

Strategies for identifying your target market

Product Management

The process of identifying your target market is an ongoing effort that evolves with your product and the marketplace.

Kayode Adeniyi
Apr 3, 2024 ⋅ 6 min read
What Is Customer Discovery

What is customer discovery?

Product Management

Customer discovery helps you ensure you’re focused and prioritizing the right problem for the right customer before development.

Joel Polanco
Mar 6, 2024 ⋅ 6 min read
How To Ask Open-Ended Questions For Better Insights

How to ask open-ended questions for better insights

Product Management

Open-ended questions are queries that go beyond receiving a simple “yes” or “no” answer by requiring respondents to expand on their answers.

Sara Nguyen
Feb 8, 2024 ⋅ 4 min read
Identifying And Overcoming Survivorship Bias

Identifying and overcoming survivorship bias

Product Management

Survivorship bias occurs when you focus on the survivors or successes while neglecting the failures or those who did not make it.

Robert Drury
Jan 23, 2024 ⋅ 3 min read
Crafting your market entry with a go-to-market strategy template

Crafting your market entry with a go-to-market strategy template

Product Management

I’ve worked on products that were extremely successful, as well as ones that failed. The successful ones had clear answers to five questions.

Bart Krawczyk
Jan 4, 2024 ⋅ 6 min read
Revenue Vs. Profit: What's The Difference And Why Does It Matter?

Revenue vs. profit: What’s the difference and why does it matter?

Product Management

Revenue relates to the overall income the company manages to create, while profit refers to what’s left over after covering all costs.

David Pereira
Dec 29, 2023 ⋅ 3 min read
The Power Of Brand Recognition

The power of brand recognition

Product Management

Brand recognition refers to the extent consumers can identify and recognize a brand with its associated products and services.

Suhasini Gadam
Dec 26, 2023 ⋅ 7 min read
An Overview Of Growth Models

An overview of growth models

Product Management

An established PM doesn’t just look at features and optimizations, but develops and iterates on the whole product strategy.

Bart Krawczyk
Dec 20, 2023 ⋅ 4 min read
Applying VRIO Analysis For Strategic Advantage

Applying VRIO analysis for strategic advantage

Product Management

VRIO stands for value, rarity, imitability, and organization and is used as a framework to determine sustained competitive advantage.

Sara Nguyen
Dec 18, 2023 ⋅ 3 min read
How The Bandwagon Effect Influences Consumer Decisions

How the bandwagon effect influences consumer decisions

Product Management

A bandwagon effect is when people adopt the attitudes and behaviors of other people just because it’s popular to do so.

Daniel Schwarz
Dec 12, 2023 ⋅ 6 min read
What Is The BCG Growth Share Matrix?

What is the BCG growth share matrix?

Product Management

The BCG matrix is a simple way of categorizing your products to understand their growth potential and market share position.

David Pereira
Dec 11, 2023 ⋅ 2 min read