Tag: market-analysis

Why Product Market Fit Is Not Enough 4 Fits Framework

Why product-market fit is not enough: 4-fits framework

Product Management

Everyone is talking about product-market fit (PMF) as if it’s a silver bullet to building successful products. It’s not.

Bart Krawczyk
Feb 3, 2023 ⋅ 4 min read
How To Understand And Identify Distinctive Competencies

How to understand and identify distinctive competencies

Product Management

Strategy is all about competing differently, and a distinctive competency is how we compete differently from our competitors.

Zeynep Cansu Yildirim
Jan 25, 2023 ⋅ 7 min read
Digital monetization trends to watch in 2023

Digital monetization trends to watch in 2023

Product Management

Monetization has never been sexy. But in 2023, it’s not enough to have a strong value proposition to win the market. You also need a scalable way to monetize the value you delivers.

Bart Krawczyk
Jan 4, 2023 ⋅ 3 min read
Customer Segmentation: What It Is And How To Do It

Customer segmentation: What it is and how to do it

Product Management

Segmentation brings focus. A product for everyone is a product for no one. The more you focus on a specific segment, the higher the chance of actually winning and dominating that segment.

Bart Krawczyk
Dec 7, 2022 ⋅ 4 min read
The Pragmatic Marketing Framework Explained (With Examples)

The Pragmatic Marketing Framework explained (with examples)

Product Management

In this guide, we’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and take a look at some real-world examples.

Advait Lad
Oct 13, 2022 ⋅ 5 min read
What Is Competitive Analysis? Template, Examples, And How-To

What is competitive analysis? Template, examples, and how-to

Product Management

In this comprehensive guide, we’ll define competitive analysis, describe the benefits of conducting one, and walk through how to do a competitive analysis.

Klaas Hermans
Oct 4, 2022 ⋅ 8 min read