Tag: market-analysis

Identifying And Overcoming Survivorship Bias

Identifying and overcoming survivorship bias

Product Management

Survivorship bias occurs when you focus on the survivors or successes while neglecting the failures or those who did not make it.

Robert Drury
Jan 23, 2024 ⋅ 3 min read
Crafting your market entry with a go-to-market strategy template

Crafting your market entry with a go-to-market strategy template

Product Management

I’ve worked on products that were extremely successful, as well as ones that failed. The successful ones had clear answers to five questions.

Bart Krawczyk
Jan 4, 2024 ⋅ 6 min read
Revenue Vs. Profit: What's The Difference And Why Does It Matter?

Revenue vs. profit: What’s the difference and why does it matter?

Product Management

Revenue relates to the overall income the company manages to create, while profit refers to what’s left over after covering all costs.

David Pereira
Dec 29, 2023 ⋅ 3 min read
The Power Of Brand Recognition

The power of brand recognition

Product Management

Brand recognition refers to the extent consumers can identify and recognize a brand with its associated products and services.

Suhasini Gadam
Dec 26, 2023 ⋅ 7 min read
An Overview Of Growth Models

An overview of growth models

Product Management

An established PM doesn’t just look at features and optimizations, but develops and iterates on the whole product strategy.

Bart Krawczyk
Dec 20, 2023 ⋅ 4 min read
Applying VRIO Analysis For Strategic Advantage

Applying VRIO analysis for strategic advantage

Product Management

VRIO stands for value, rarity, imitability, and organization and is used as a framework to determine sustained competitive advantage.

Sara Nguyen
Dec 18, 2023 ⋅ 3 min read
How The Bandwagon Effect Influences Consumer Decisions

How the bandwagon effect influences consumer decisions

Product Management

A bandwagon effect is when people adopt the attitudes and behaviors of other people just because it’s popular to do so.

Daniel Schwarz
Dec 12, 2023 ⋅ 6 min read
What Is The BCG Growth Share Matrix?

What is the BCG growth share matrix?

Product Management

The BCG matrix is a simple way of categorizing your products to understand their growth potential and market share position.

David Pereira
Dec 11, 2023 ⋅ 2 min read
A Guide To Mastering Product Marketing

A guide to product marketing

Product Management

Product marketing helps you determine the goals and go-to-market strategy of your product and helps you better adapt to market shifts.

Zeynep Cansu Yildirim
Dec 8, 2023 ⋅ 3 min read
A Guide To Deciphering The Competitive Landscape

A guide to deciphering the competitive landscape

Product Management

By understanding what your competitive landscape is doing, you can figure out what unique wedge you can leverage to capture your market.

Diana Hsieh
Dec 5, 2023 ⋅ 6 min read
An Overview Of Firmographic Data

An overview of firmographic data

Product Management

Firmographic data refers to traits about a company that can be used to segment it into different categories.

Diana Hsieh
Nov 23, 2023 ⋅ 7 min read
A Guide To Dynamic Pricing

A guide to dynamic pricing

Product Management

With dynamic pricing, the cost of a good or service increases as demand increases and can go up significantly depending on popularity.

Daniel Schwarz
Nov 22, 2023 ⋅ 5 min read