Andrea Saez Andrea is a product marketer with a background in product and behavioural psychology. Author of the upcoming book “The Product Momentum Gap,” she loves writing about her experiences building products.

Stories by Andrea Saez

What Is Brand Loyalty And Why Does It Matter

What is brand loyalty and why does it matter?

Product Management

While it’s true that our business-facing teams often lead the charge in building brand loyalty, we as product managers play a crucial role in this process too.

Andrea Saez
Jun 16, 2023 ⋅ 6 min read