2023-06-16
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#product strategy
Andrea Saez
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Jun 16, 2023 ⋅ 6 min read

What is brand loyalty and why does it matter?

Andrea Saez Andrea is a product marketer with a background in product and behavioural psychology. Author of the upcoming book “The Product Momentum Gap,” she loves writing about her experiences building products.

Recent posts:

Quality assurance (QA): Principles and process

Quality assurance (QA) is a proactive approach to ensure your products or services meet defined quality standards and customer requirements.

Praveenkumar Revankar
Jun 20, 2024 ⋅ 6 min read
Rachel Chukura Leader Spotlight

Leader Spotlight: Enabling users to make confident decisions, with Rachel Chukura

Rachel Chukura, Head of Consumer Product at The Weather Company, discusses how her team’s work enables users to make the best decisions.

Jessica Srinivas
Jun 20, 2024 ⋅ 8 min read
A Guide To Direct-To-Consumer (DTC, D2C)

A guide to direct-to-consumer (DTC, D2C)

D2C enables you to reach out to your customers directly while controlling the entire brand purchase and after sales experience.

Souradeep Ghosh
Jun 19, 2024 ⋅ 5 min read
A Guide To Landing Pages

A guide to landing pages

You could say that a landing page is the modern equivalent of flyers, but not limited to their static, limited form.

Bartosz Jaworski
Jun 18, 2024 ⋅ 6 min read
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