Product advertising involves you marketing a product or set of products instead of marketing the brand itself.

Instead of thinking about what to build next, try taking a step back and ask yourself what to optimize next.

Price skimming is a strategic approach to pricing where you set a premium price at launch and gradually decrease it over time.

As a PM, you’re responsible for functional requirements and it’s vital that you don’t confuse them with other requirements.

Social commerce occurs when companies use social media platforms to sell products or services to a targeted group of users.

Cross-selling is the process of introducing complementary products or services that add additional value to a current sale or post sale.

A sequence diagram is composed of several key components that provide a clear and detailed view of how system elements collaborate over time.

Prestige pricing targets customers who value quality and exclusivity, but it’s more than setting a high price.

Predictive analytics uses historical data, statistical algorithms, and machine learning techniques to forecast future outcomes.

Marketing integration refers to strategically aligning marketing channels to create a consistent brand experience.

By mastering cross-selling techniques you can build long-term customer relationships and increase your customer lifetime value (CLV).

As a PM, you have to ensure that whatever updates are made to the product align with the overall goals of the company.