The core of PLG relies on reducing time to value and relentlessly improving the user experience by creating multiple a-ha moments.

A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company.

A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.

A user story workshop is where the whole product team and relevant stakeholders get together to build a shared understanding.

The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.

Brand strategy is one of the most underestimated forces that shapes the trajectory of your products and services.

Most customer discovery articles are tied to startups, but customer discovery is heavily applicable to established, mature companies as well.

The PR/FAQ method helps you clarify your vision, communicate your strategy, validate your assumptions, and solicit feedback from others.

A deep understanding of your customers helps you prioritize problems, define solutions, and adjust communications.

The process of identifying your target market is an ongoing effort that evolves with your product and the marketplace.

Customer acquisition is your lifeline. Without customers, there’s no revenue, and without revenue, eventually there will be no business.

Functional requirements describe the desired outcome from the user’s perspective so it’s easier to understand the end result.