Iwalola Sobowale A mum of two vivacious boys leading Product and User Research and championing digital innovation through my newsletter and podcast, The Spotlight. Catch up with my podcast and follow me on LinkedIn. Let's chat!

Stories by Iwalola Sobowale

Improving retention graph

How to measure and improve user retention

UX Design

Tracking metrics like user retention provides a way to measure the impact of your work on the growth and success of digital products.

Iwalola Sobowale
Jun 6, 2024 ⋅ 9 min read
Document Over Web Background

Using the similarity matrix to surface card sorting insights (+template)

UX Design

Analyzing a similarity matrix can help you identify patterns that tend to be grouped together by participants in card sorting.

Iwalola Sobowale
May 10, 2024 ⋅ 8 min read
Drive Growth With These 7 Customer Feedback Tools

Drive growth with these 7 customer feedback tools

Product Management

A customer feedback tool is a software solution or platform designed to collect, analyze, and manage feedback from customers.

Iwalola Sobowale
May 10, 2024 ⋅ 5 min read
A Design Portfolio

Tips for creating a top-tier UX design portfolio in 2024

UX Design

Here are some tips to help you create an effective UX design portfolio to get past the recruiter’s line and land the interview.

Iwalola Sobowale
Apr 19, 2024 ⋅ 11 min read
Key Concepts Of Analytical Thinking With Template

Key concepts of analytical thinking, with template

Product Management

Analytical thinking is more than just a skill; it’s a mindset that transcends industries, domains, and career roles.

Iwalola Sobowale
Apr 9, 2024 ⋅ 6 min read
Gantt Charts

Reimagining Gantt charts for UX project management

UX Design

Gantt charts, if applied correctly, can be a strategic asset for keeping your head above the waves of complexities in UX projects.

Iwalola Sobowale
Mar 20, 2024 ⋅ 6 min read
Adopting Session Replay For Intuitive And Proactive Product Teams

Adopting session replay for intuitive and proactive product teams

Product Management

Session replay is a product analytics tool that records the interactions of users in your website or application.

Iwalola Sobowale
Mar 19, 2024 ⋅ 6 min read
Advanced Conditional Logic for Surveys

Advanced conditional logic for surveys: Getting the right insights

UX Design

Conditional logic empowers you, the surveyor, with the ability to create dynamic surveys that respond intelligently to respondents’ answers.

Iwalola Sobowale
Feb 15, 2024 ⋅ 5 min read
Creating a Setup Wizard (and When You Shouldn't)

Creating a setup wizard (and when you shouldn’t)

UX Design

This comprehensive guide to understanding the wizard UI is your all-in-one resource for creating wizard UIs that are truly helpful.

Iwalola Sobowale
Jan 11, 2024 ⋅ 6 min read
Stars Connecting to a Dot

Designing for the future: 10 UX design trends for 2024

UX Design

Let’s explore 10 impactful UX design trends that will change the way we experience technology in 2024 and beyond.

Iwalola Sobowale
Jan 2, 2024 ⋅ 15 min read
Bell Notification on Mobile Screen

A UX designer’s guide to implementing toast notifications

UX Design

This guide covers the ins and outs of toast notifications, including appropriate scenarios, best practices, common pitfalls, and more.

Iwalola Sobowale
Dec 4, 2023 ⋅ 7 min read